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Wild One

Facebook · Instagram · Audience Network · Video

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All Wild One ads & funnels →Meta Ad Library

Days running

171 days

Funnel score

74/100

Page speed

34/100

The ad

Go ahead, show off your pup at the dog park in the Wild One Walk Kit. There's a reason they keep selling out! Every pup deserves to be stylish AND comfortable.

Cute Essentials for Cute Pups ❤️

Shop now

Angle: Status/Social Proof - exclusivity and popularityHook: FOMO (selling out) + aspirational lifestyleFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Complete walk kit with harness, waterproof leash, and poop bag carrier. Mix & match colors. Was $105, now $98 (save $7)

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-optimized product page with strong social proof, clear offer structure, and good message-to-ad alignment. The bundle concept is clearly communicated with transparent pricing and customization options. Customer reviews are extensive and prominently featured with verified badges and photos, creating strong credibility. The mobile layout is responsive and functional. However, the critical weakness is the PageSpeed score of 34, which severely impacts performance and likely causes significant conversion loss. The page would benefit from performance optimization as the primary improvement. Secondary enhancements could include more prominent trust badges (security seals) and potentially more emotionally resonant hero imagery to match the ad's 'show off your pup' messaging.

What this funnel does right. Steal these.

Social proof: Excellent social proof: 1,489 reviews with 4.6-star rating prominently displayed. Multiple verified buyer reviews with photos visible. 89% would recommend stat shown. Customer testimonials highlight comfort and quality. Strong trust signals throughout.
Call to action: Clear 'Add to cart' button in black (high contrast). Secondary 'Kit & Save' badge visible. CTA is prominent and action-oriented. Multiple upgrade options presented below with their own CTAs, encouraging upsell.
Trust signals: Multiple trust indicators: high review count (1489), strong rating (4.6★), verified buyer badges, customer photos, detailed product descriptions, size charts, care instructions section, shipping/returns info. Brand 'Wild One' established. Minor: no visible security badges in captured images.
Mobile experience: Mobile layout appears responsive and well-organized. Vertical stacking of customization options works well. Images are clear. Color swatches are appropriately sized. Navigation and cart icon accessible. Good mobile UX overall.
Message match: Strong alignment: ad emphasizes 'stylish AND comfortable' - page delivers with color customization options and 'Cushioned For Comfort' feature section. 'Show off your pup' matches the design-forward presentation. Bundle concept matches 'Walk Kit' messaging.
Offer clarity: Clear bundle offer: harness + waterproof leash + poop bag carrier. Price clearly shown ($105 → $98, save $7). Customization options well-presented with color/size selections for each component.
Headline: Product title 'Cushioned Harness + Waterproof Leash Walk Kit' is descriptive and accurate. Matches ad headline intent around stylish/comfortable essentials, though less emotionally compelling than ad copy.

Where it's weak

Page speed: PageSpeed score of 34 is poor. Significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.

Full breakdown

Call to action8/10

Clear 'Add to cart' button in black (high contrast). Secondary 'Kit & Save' badge visible. CTA is prominent and action-oriented. Multiple upgrade options presented below with their own CTAs, encouraging upsell.

Page speed3/10

PageSpeed score of 34 is poor. Significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.

Trust signals8/10

Multiple trust indicators: high review count (1489), strong rating (4.6★), verified buyer badges, customer photos, detailed product descriptions, size charts, care instructions section, shipping/returns info. Brand 'Wild One' established. Minor: no visible security badges in captured images.

Mobile experience8/10

Mobile layout appears responsive and well-organized. Vertical stacking of customization options works well. Images are clear. Color swatches are appropriately sized. Navigation and cart icon accessible. Good mobile UX overall.

Headline7/10

Product title 'Cushioned Harness + Waterproof Leash Walk Kit' is descriptive and accurate. Matches ad headline intent around stylish/comfortable essentials, though less emotionally compelling than ad copy.

Social proof9/10

Excellent social proof: 1,489 reviews with 4.6-star rating prominently displayed. Multiple verified buyer reviews with photos visible. 89% would recommend stat shown. Customer testimonials highlight comfort and quality. Strong trust signals throughout.

Message match8/10

Strong alignment: ad emphasizes 'stylish AND comfortable' - page delivers with color customization options and 'Cushioned For Comfort' feature section. 'Show off your pup' matches the design-forward presentation. Bundle concept matches 'Walk Kit' messaging.

Offer clarity8/10

Clear bundle offer: harness + waterproof leash + poop bag carrier. Price clearly shown ($105 → $98, save $7). Customization options well-presented with color/size selections for each component.