Funnelens Studies
Data reports on what actually works in DTC Facebook advertising, built entirely from the real ads and landing pages we track. Every number is computed from live data, never estimated.
The state of Facebook advertising in each category we track.
State of pet Facebook ads (2026): 159 live ads analyzed
Pet DTC brands rely heavily on video ads and convenience-driven messaging, with market leaders sustaining campaigns for many months.
State of supplements Facebook ads (2026): 263 live ads analyzed
Video dominates supplements ads, but the majority run for just weeks—except one brand's four-year marathon.
State of home Facebook ads (2026): 146 live ads analyzed
Home DTC brands rely on video ads and health-focused messaging, but most campaigns run briefly before rotation.
State of food & beverage Facebook ads (2026): 199 live ads analyzed
Video dominates food and beverage Facebook ads, while 'Shop now' messaging and premium positioning drive the longest-running campaigns.
State of fitness Facebook ads (2026): 69 live ads analyzed
Video dominates fitness Facebook ads, while discount incentives and lifestyle angles compete for attention.
State of beauty Facebook ads (2026): 471 live ads analyzed
Video dominates beauty Facebook ads, while 'Shop now' remains the default CTA despite creative positioning around natural ingredients and non-invasive alternatives.
Cross-industry data on funnels, formats, longevity, and what winning ads have in common.
Landing page CRO benchmark by industry (2026): DTC funnel scores compared
Beauty and pet brands lead DTC landing-page conversion quality, while food and beverage lag significantly behind.
The 8 dimensions of a high-converting landing page (2026): where DTC funnels win and fail
DTC landing pages excel at clarity and mobile experience but stumble badly on page speed and social proof.
How long do winning DTC Facebook ads actually run? (2026) A longevity study
Most winning DTC ads on Facebook and Instagram burn out fast, with the majority running for less than three months.
Video vs image Facebook ads (2026): which format survives longer?
Video ads dominate Facebook volume but image ads outlast them in beauty and supplements.
Do faster landing pages run longer? PageSpeed vs ad longevity (2026)
Faster landing pages correlate with longer ad campaign lifespans in DTC funnels.
What the longest-running DTC ads have in common (2026): angles and formats
Video dominates long-running DTC ads, but the real edge comes from positioning around science, scarcity, and natural superiority.
The most common calls to action in long-running DTC ads (2026)
Shop now dominates long-running DTC ads, while alternative CTAs remain niche.
How specific DTC brands actually run their ads.
Inside Ruggable's Facebook ad strategy (2026): 13 live ads analyzed
Ruggable leans heavily on lifestyle imagery and emotional appeals across a modest but persistent Facebook ad portfolio.
Inside Parachute Home's Facebook ad strategy (2026): 15 live ads analyzed
Parachute Home relies heavily on video ads and scarcity messaging to drive Facebook and Instagram conversions.
Inside The Ordinary's Facebook ad strategy (2026): 16 live ads analyzed
The Ordinary relies on image ads and gift-with-purchase incentives to drive Facebook conversions, with campaigns running for extended periods.
Inside Tatcha's Facebook ad strategy (2026): 19 live ads analyzed
Tatcha relies heavily on product efficacy messaging across short-lived image ads, with skincare benefits dominating its Facebook creative strategy.
Inside Our Place's Facebook ad strategy (2026): 20 live ads analyzed
Our Place runs balanced video and image ads with extended campaigns, anchored on health-conscious kitchen innovation.
Inside Ritual's Facebook ad strategy (2026): 28 live ads analyzed
Ritual leans heavily on video ads and clinical credibility to drive prenatal supplement sales on Facebook.
Inside Glossier's Facebook ad strategy (2026): 29 live ads analyzed
Glossier leans heavily on personalization messaging across a modest but video-forward ad portfolio.
Inside Rare Beauty's Facebook ad strategy (2026): 31 live ads analyzed
Rare Beauty relies heavily on video ads and product innovation angles, with campaigns that typically run for weeks rather than months.
Inside Seed's Facebook ad strategy (2026): 36 live ads analyzed
Seed relies on static imagery and digestive wellness angles to sustain a mid-length Facebook ad portfolio.
Inside BarkBox's Facebook ad strategy (2026): 40 live ads analyzed
BarkBox relies on social proof and exclusive offers to drive Facebook and Instagram conversions, rotating between short-burst and extended campaigns.
Inside Olipop's Facebook ad strategy (2026): 8 live ads analyzed
Olipop relies heavily on video to drive lifestyle and cultural messaging, with ads running for extended periods across diverse creative angles.
Inside Earthwise Seed Company's Facebook ad strategy (2026): 8 live ads analyzed
Earthwise Seed Company runs a lean Facebook ad portfolio focused on sustainability and pet-friendly messaging with extended campaign lifespans.
Inside Ka'Chava's Facebook ad strategy (2026): 8 live ads analyzed
Ka'Chava runs long-duration Facebook ads anchored on complete nutrition positioning, mixing video and image formats across a modest active portfolio.
Inside Brooklinen's Facebook ad strategy (2026): 9 live ads analyzed
Brooklinen relies entirely on video ads with lifestyle-focused creative, running campaigns for several weeks at a time.
Inside Alya Skin Australia's Facebook ad strategy (2026): 9 live ads analyzed
Alya Skin Australia relies entirely on video ads with a focus on customization and empowerment, running campaigns for extended periods.
Inside Bloom Nutrition's Facebook ad strategy (2026): 9 live ads analyzed
Bloom Nutrition runs short-lived Facebook ads across mixed formats, anchored on product launches and female fitness empowerment.
Inside Cushion Lab's Facebook ad strategy (2026): 10 live ads analyzed
Cushion Lab relies entirely on video ads with comfort-focused messaging, running campaigns for weeks at a time across Facebook and Instagram.
Inside Dollar Shave Club's Facebook ad strategy (2026): 10 live ads analyzed
Dollar Shave Club balances video and static creative while emphasizing value and convenience across a modest but focused Facebook ad portfolio.
Inside Native Pet's Facebook ad strategy (2026): 11 live ads analyzed
Native Pet relies heavily on video ads and promotional discounts to drive Facebook and Instagram conversions.
Inside AG1 by Athletic Greens's Facebook ad strategy (2026): 25 live ads analyzed
AG1 by Athletic Greens relies heavily on celebrity endorsement and video content to drive its Facebook and Instagram ad strategy.
Inside Cometeer's Facebook ad strategy (2026): 27 live ads analyzed
Cometeer relies on video ads and urgency-driven messaging to drive Facebook conversions, with convenience and exclusivity as its core persuasion levers.
Inside Boll & Branch's Facebook ad strategy (2026): 27 live ads analyzed
Boll & Branch relies on image ads and product quality messaging to drive home shoppers through a mid-funnel conversion strategy.
Inside Ollie's Facebook ad strategy (2026): 34 live ads analyzed
Ollie balances emotional storytelling with practical conversion tactics across a diverse Facebook ad portfolio.
Inside Spot and Tango's Facebook ad strategy (2026): 34 live ads analyzed
Spot and Tango relies heavily on video ads and a consistent value-plus-convenience pitch to drive pet food sales.
Inside Graza's Facebook ad strategy (2026): 38 live ads analyzed
Graza runs a balanced mix of video and image ads centered on premium ingredients, with most campaigns sustaining for over a month.
Inside Legion's Facebook ad strategy (2026): 41 live ads analyzed
Legion relies on video ads and scientific credibility angles to drive supplement sales, with campaigns running weeks at a time.
Inside Transparent Labs's Facebook ad strategy (2026): 42 live ads analyzed
Transparent Labs relies on scientific credibility and ingredient transparency across a balanced mix of video and image ads with modest campaign durations.
Inside Kosas's Facebook ad strategy (2026): 15 live ads analyzed
Kosas relies almost exclusively on video ads centered on product innovation, running campaigns for weeks at a time.
Inside NOBULL's Facebook ad strategy (2026): 17 live ads analyzed
NOBULL relies almost entirely on video to showcase product performance, with most ads emphasizing technical features and versatility.
Inside TEMPTU's Facebook ad strategy (2026): 17 live ads analyzed
TEMPTU relies almost entirely on video ads centered on bridal expertise and product durability to drive Facebook conversions.
Inside Jones Road Beauty's Facebook ad strategy (2026): 17 live ads analyzed
Jones Road Beauty relies heavily on video ads centered on foundation pain points and aspirational results.
Inside Vegamour's Facebook ad strategy (2026): 18 live ads analyzed
Vegamour relies almost entirely on video to drive Facebook conversions, with ads running for roughly two weeks and emphasizing real results.
Inside Silver Fern Brand's Facebook ad strategy (2026): 18 live ads analyzed
Silver Fern Brand runs long-duration Facebook ads anchored on educational problem-solution angles that position proprietary protocols as superior alternatives.
Inside Harry's's Facebook ad strategy (2026): 18 live ads analyzed
Harry's relies on video ads and problem-solution messaging to drive its Facebook and Instagram presence.
Inside Prose's Facebook ad strategy (2026): 20 live ads analyzed
Prose relies heavily on discount-driven messaging paired with social proof, running most ads as video for extended periods.
Inside Besque's Facebook ad strategy (2026): 20 live ads analyzed
Besque relies on video ads and problem-solution messaging to drive conversions, with campaigns running for months at a time.
Inside Elavate's Facebook ad strategy (2026): 20 live ads analyzed
Elavate runs nearly all video ads focused on anti-aging collagen benefits, with campaigns lasting several months.
Inside OllieSmile's Facebook ad strategy (2026): 20 live ads analyzed
OllieSmile leans heavily on scientific positioning to justify its fluoride-free formula across a modest but durable Facebook ad portfolio.
Inside Javvy Packing's Facebook ad strategy (2026): 21 live ads analyzed
Javvy Packing relies entirely on video ads with messaging centered on functional nutrition and lifestyle improvement.
Inside Botanique Paris's Facebook ad strategy (2026): 21 live ads analyzed
Botanique Paris dominates Facebook with a single anti-aging angle: positioning red light therapy as a surgery alternative.
Inside Bloom & Bond's Facebook ad strategy (2026): 22 live ads analyzed
Bloom & Bond relies heavily on video ads and a single dominant message about natural DHT blocking for hair loss.
Inside Boost Blenz's Facebook ad strategy (2026): 26 live ads analyzed
Boost Blenz relies on image ads and natural parasite cleanse messaging, running campaigns for extended periods across Facebook and Instagram.
Inside ILIA Beauty's Facebook ad strategy (2026): 26 live ads analyzed
ILIA Beauty relies almost entirely on video to drive its Facebook and Instagram ads, rotating creative around seasonal moments and product bundling.
Inside BrowPro's Facebook ad strategy (2026): 28 live ads analyzed
BrowPro relies almost exclusively on video ads with a single dominant messaging angle across its Facebook and Instagram strategy.
Inside Frøya Organics's Facebook ad strategy (2026): 32 live ads analyzed
Frøya Organics runs a balanced mix of video and image ads anchored on natural ingredient science and social proof.
Inside Bare Ritual's Facebook ad strategy (2026): 38 live ads analyzed
Bare Ritual runs a focused Facebook strategy centered on premium positioning and natural anti-aging claims, with ads that stay live for months.
Inside Beauty From Bees's Facebook ad strategy (2026): 38 live ads analyzed
Beauty From Bees relies on video ads and free gift incentives to drive conversions, with campaigns running for extended periods.
Inside Based Supplies's Facebook ad strategy (2026): 40 live ads analyzed
Based Supplies leans heavily on simplicity positioning, running long-duration Facebook ads dominated by video content.
Inside RYZE Superfoods's Facebook ad strategy (2026): 40 live ads analyzed
RYZE Superfoods leans heavily on functional coffee positioning across a modest but durable ad portfolio.
Inside Poppi's Facebook ad strategy (2026): 46 live ads analyzed
Poppi relies entirely on video ads with short lifecycles, emphasizing seasonal lifestyle moments and product accessibility.
Inside Made In Cookware's Facebook ad strategy (2026): 12 live ads analyzed
Made In Cookware leans heavily on video ads and premium American craftsmanship messaging to drive cookware sales.
Inside Litter-Robot by Whisker's Facebook ad strategy (2026): 12 live ads analyzed
Litter-Robot by Whisker relies heavily on convenience messaging and social proof across a mix of image and video ads.
Inside Wild One's Facebook ad strategy (2026): 13 live ads analyzed
Wild One relies on video ads and exclusivity messaging to drive pet product sales on Facebook and Instagram.
Inside Magic Spoon Cereal's Facebook ad strategy (2026): 16 live ads analyzed
Magic Spoon Cereal leans heavily on nutritional positioning across a modest active ad portfolio, favoring static creative over video.
Inside Smalls's Facebook ad strategy (2026): 18 live ads analyzed
Smalls relies heavily on video ads and premium quality messaging to drive its pet food funnel.
Inside PetLab Co.'s Facebook ad strategy (2026): 18 live ads analyzed
PetLab Co. relies entirely on video ads with problem-solution messaging to drive pet health awareness and conversions.
Inside Hydrow's Facebook ad strategy (2026): 43 live ads analyzed
Hydrow relies on discount codes and motivational messaging across short-burst video campaigns to drive fitness equipment sales.
Inside Grove Collaborative's Facebook ad strategy (2026): 39 live ads analyzed
Grove Collaborative relies heavily on video ads and health-focused messaging to drive Facebook and Instagram conversions.
Inside CeraVe Skincare's Facebook ad strategy (2026): 40 live ads analyzed
CeraVe Skincare relies entirely on video ads and emphasizes dermatologist credibility and social proof across its active Facebook campaign.