Legion
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The ad
🚨 BOGO 50% OFF Legion supplements at The Vitamin Shoppe! For a limited time, buy one Legion supplement at The Vitamin Shoppe and get a second one 50% off—no promo code needed. Find a store near you: https://legionathletics.com/stores/vitamin-shoppe
Find a Store Near You 👉
Learn moreThe funnel behind it
Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE, Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page severely underperforms its promotional promise. While the headline clearly communicates the BOGO 50% offer and matches the ad messaging well, the page fails catastrophically in execution: the primary CTA is a "Filters" button unrelated to the promotion, the store locator search returns "No locations found" (defeating the entire purpose of a store-finder page), and the PageSpeed score of 17 is critically poor. The page does include trust signals (money-back guarantee, social proof via "2 million people" email signup) and is reasonably mobile-responsive, but these cannot overcome the fundamental broken functionality and abysmal load speed that would cause immediate user abandonment.
What this funnel does right. Steal these.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear, benefit-driven, and directly matches the ad messaging.
- Message match: The page headline and promotional banner align well with the ad's BOGO 50% offer and store-finder messaging.
- Offer clarity: The BOGO 50% off offer is clearly stated in the headline and promotional banner with an end date, though the actual offer details are somewhat buried.
- Mobile experience: The layout appears responsive with a mobile-friendly menu, search bar, and stacked elements, though the broken store locator functionality affects usability.
Where it's weak
- Page speed1/10
PageSpeed score of 17 is critically poor and would cause severe user frustration and abandonment before content even loads.
- Call to action2/10
The primary visible CTA is a 'Filters' button that has nothing to do with the promotion or store locator functionality, creating severe confusion about the intended action.
- Trust signals5/10
The page displays a 'Save 50% | Money-Back Guarantee' banner and Legion branding, but the broken store locator and poor performance undermine credibility.
Full breakdown
The primary visible CTA is a 'Filters' button that has nothing to do with the promotion or store locator functionality, creating severe confusion about the intended action.
PageSpeed score of 17 is critically poor and would cause severe user frustration and abandonment before content even loads.
The page displays a 'Save 50% | Money-Back Guarantee' banner and Legion branding, but the broken store locator and poor performance undermine credibility.
The layout appears responsive with a mobile-friendly menu, search bar, and stacked elements, though the broken store locator functionality affects usability.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear, benefit-driven, and directly matches the ad messaging.
The page includes 'Join over 2 million people' in the email signup section and a money-back guarantee banner, but lacks product reviews, testimonials, or user ratings.
The page headline and promotional banner align well with the ad's BOGO 50% offer and store-finder messaging.
The BOGO 50% off offer is clearly stated in the headline and promotional banner with an end date, though the actual offer details are somewhat buried.
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