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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

273 days

Funnel score

68/100

Page speed

55/100

The ad

Have you ever heard of hydroxyapatite? Hydroxyapatite is the essential ingredient that makes up the human bone, including our teeth. It is known for its ability to protect the enamel covering our teeth, rebuild decayed enamel, and prevent demineralization. When most people think of toothpaste, they think of fluoride as being a critical ingredient. That it needs to be included in their dental routine to maintain healthy teeth. After all, fluoride has been scientifically proven to help teeth become stronger in resisting bacteria and fighting tooth decay. Plus, it helps balance the levels of mineralization in our mouth. This to ensure that your tooth’s enamel does not fall prey to dental caries (cavities). However, what most individuals do not know about hydroxyapatite is that it is the hardest substance in our body. It has a significant ability to improve dental hygiene. Much like fluoride, hydroxyapatite can help restore demineralized enamel effectively. And it is a natural alternative to fluoride which is fortified into toothpaste. While hydroxyapatite is still a relatively untapped market in the United States, the Japanese have been relying on it to prevent cavities for the last 30 years and it is the gold standard ingredient for toothpastes in Japan. Nasa pioneered the use of Hydroxyapatite in the 70’s to help replace mineral loss when astronauts were in outer space. A Japanese company later acquired patents from NASA for use in the dental field. My favorite toothpaste with hydroxyapatite is Ollie Clean Mint Toothpaste. It has a 10% Hydroxyapatite formula, potassium nitrate (for sensitivity) and no fluoride. this is actually the only toothpaste I have found that has a true 10% hydroxyapatite formula! So if you are ready to upgrade your oral health, give Ollie a try. 🦷 ✨ Strengthen your enamel and oral health ✨ Non-sensitive formula ✨ All natural ingredients ✨ Dentist-Approved Toothpaste

Fluoride Free Cavity Protection 🦷

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Angle: Natural alternative superiority - positioning hydroxyapatite as a scientifically-backed, fluoride-free solution used globally for decadesHook: Educational curiosity question with credibility building (NASA/Japan references)Format: Video - likely product demonstration or educational explainer with testimonial elements

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The funnel behind it

Offer: Three-Pack: $28.61 (Save 29%) with Subscribe & Save option, or Single for $12.71 (Save 25%)

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68/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This product page does several things well: it has strong social proof with 4,071 reviews and a 4.6-star rating, excellent trust signals including verified buyer testimonials with photos, and clear offer presentation with multiple purchase options (Subscribe & Save, Single, Two-Pack). However, it struggles with mobile optimization (the layout appears cramped), page speed is poor at 55/100, and the headline could be more benefit-driven rather than feature-focused. The CTA is clear but could be more prominent above the fold.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with 4,071 verified reviews, 4.6-star rating, 90% recommendation rate, and multiple customer testimonials with photos showing real users.
Trust signals: Strong trust signals including verified buyer badges, detailed ingredient information, educational content about hydroxyapatite, and brand transparency about the 10% formula concentration.
Message match: Page strongly aligns with ad messaging about hydroxyapatite benefits, fluoride-free positioning, and natural ingredients, with detailed educational content supporting the ad claims.
Offer clarity: Multiple pricing options clearly displayed with savings percentages (29% for three-pack, 25% for single), though the Subscribe & Save distinction could be more prominent.
Call to action: The 'Add to cart' button is clear and uses brand color, but it's not prominently positioned above the fold and lacks urgency language.

Where it's weak

Page speed: PageSpeed score of 55/100 indicates poor performance; the page likely has slow load times that could impact conversion rates and user experience.
Mobile experience: Mobile layout appears cramped with product images and text competing for space; the flavor selector and pricing options could be better organized for smaller screens.

Full breakdown

Call to action7/10

The 'Add to cart' button is clear and uses brand color, but it's not prominently positioned above the fold and lacks urgency language.

Page speed3/10

PageSpeed score of 55/100 indicates poor performance; the page likely has slow load times that could impact conversion rates and user experience.

Trust signals8/10

Strong trust signals including verified buyer badges, detailed ingredient information, educational content about hydroxyapatite, and brand transparency about the 10% formula concentration.

Mobile experience5/10

Mobile layout appears cramped with product images and text competing for space; the flavor selector and pricing options could be better organized for smaller screens.

Headline6/10

The headline '10% nHap Remineralizing Toothpaste - Clean Mint' is feature-focused rather than benefit-driven, missing emotional appeal or problem-solution framing.

Social proof9/10

Exceptional social proof with 4,071 verified reviews, 4.6-star rating, 90% recommendation rate, and multiple customer testimonials with photos showing real users.

Message match8/10

Page strongly aligns with ad messaging about hydroxyapatite benefits, fluoride-free positioning, and natural ingredients, with detailed educational content supporting the ad claims.

Offer clarity8/10

Multiple pricing options clearly displayed with savings percentages (29% for three-pack, 25% for single), though the Subscribe & Save distinction could be more prominent.