Library/home· US

Made In Cookware

Facebook · Instagram · Threads · Image

Active

All Made In Cookware ads & funnels →Meta Ad Library

Days running

6 days

Funnel score

79/100

Page speed

39/100

The ad

A scratched up pan from college, a pot from your first apartment, and a lid that matches nothing. If this sounds like your kitchen, it's time for a clean reset. Replace it all at once and save $225 with this 10 Piece Stainless Set from Made In, curated with every shape you need in your kitchen. Crafted in Italy from 5-ply Stainless Clad and backed for life, it's an upgrade you make once and cook with forever.

Award-winning Cookware Chefs Trust

Shop now

Angle: Life upgrade through kitchen reset - replacing mismatched, worn cookware with a complete, professional-grade setHook: Relatable pain point - identifying with cluttered, mismatched kitchen from life transitionsFormat: Image ad with lifestyle narrative

View this ad in Meta Ad Library →

The funnel behind it

Offer: 10-Piece Stainless Set - $799 (was $1,024, save $225, 22% off) with lifetime warranty

Full landing page teardown →Visit landing page →

79/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing product page with excellent offer clarity, strong social proof, and perfect message-to-ad alignment. The 4.8-star rating with nearly 5,000 reviews, chef endorsements, and lifetime warranty create substantial trust. The primary weakness is the critically low PageSpeed score of 39, which will significantly harm conversion rates and user experience—this should be the immediate priority for optimization. The page effectively addresses the ad's narrative about replacing mismatched cookware with a complete set, and the $225 savings is prominently featured. Mobile experience is adequate but could be refined. Overall, this is a well-constructed product page undermined by performance issues.

What this funnel does right. Steal these.

Trust signals: Strong trust indicators: Made in Italy/US, lifetime warranty, 60-day risk-free trial, free shipping over $99, chef testimonials with names/titles, detailed product specifications, comprehensive FAQ section, extensive reviews with photos.
Social proof: Excellent social proof: 4.8/5 stars (4,924 reviews), 4,520 five-star reviews shown in breakdown. Multiple detailed 5-star reviews visible. 'Over 4,000 Chef Customers' with video testimonials. Strong trust signals throughout.
Message match: Excellent alignment between ad and landing page. Ad mentions 'clean reset,' 'replace it all at once,' '5-ply Stainless Clad,' 'backed for life' - all directly reflected on page. Product imagery matches ad narrative perfectly.
Offer clarity: Crystal clear offer: 10-piece set at $799 (save $225, 22% off). Price, discount, and what's included are prominently displayed. Size options clearly differentiated.
Call to action: Prominent red 'Add to Cart' button is highly visible and action-oriented. Clear, contrasting design. Afterpay payment option shown below adds friction reduction. CTA placement is optimal.
Mobile experience: Mobile-responsive layout evident. Navigation, product images, and CTAs are mobile-friendly. Breadcrumb navigation present. Some sections could be more condensed for mobile, but overall good mobile experience.
Headline: Strong headline 'Award-winning Cookware Chefs Trust' establishes credibility and authority. Matches ad messaging well. Could be more benefit-focused but effectively positions product.

Where it's weak

Page speed: PageSpeed score of 39 is significantly below acceptable standards (target 50+). This is a major issue that will negatively impact conversion rates, especially on mobile. Slow load times increase bounce risk.

Full breakdown

Call to action8/10

Prominent red 'Add to Cart' button is highly visible and action-oriented. Clear, contrasting design. Afterpay payment option shown below adds friction reduction. CTA placement is optimal.

Page speed3/10

PageSpeed score of 39 is significantly below acceptable standards (target 50+). This is a major issue that will negatively impact conversion rates, especially on mobile. Slow load times increase bounce risk.

Trust signals9/10

Strong trust indicators: Made in Italy/US, lifetime warranty, 60-day risk-free trial, free shipping over $99, chef testimonials with names/titles, detailed product specifications, comprehensive FAQ section, extensive reviews with photos.

Mobile experience8/10

Mobile-responsive layout evident. Navigation, product images, and CTAs are mobile-friendly. Breadcrumb navigation present. Some sections could be more condensed for mobile, but overall good mobile experience.

Headline8/10

Strong headline 'Award-winning Cookware Chefs Trust' establishes credibility and authority. Matches ad messaging well. Could be more benefit-focused but effectively positions product.

Social proof9/10

Excellent social proof: 4.8/5 stars (4,924 reviews), 4,520 five-star reviews shown in breakdown. Multiple detailed 5-star reviews visible. 'Over 4,000 Chef Customers' with video testimonials. Strong trust signals throughout.

Message match9/10

Excellent alignment between ad and landing page. Ad mentions 'clean reset,' 'replace it all at once,' '5-ply Stainless Clad,' 'backed for life' - all directly reflected on page. Product imagery matches ad narrative perfectly.

Offer clarity9/10

Crystal clear offer: 10-piece set at $799 (save $225, 22% off). Price, discount, and what's included are prominently displayed. Size options clearly differentiated.