Legion
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The ad
🎉 Find Legion at The Vitamin Shoppe! For a limited time, buy one Legion supplement at The Vitamin Shoppe and get a second one 50% off—no promo code needed. Find a store near you: https://legionathletics.com/stores/vitamin-shoppe
Find a Store Near You 👉
Learn moreThe funnel behind it
Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE - Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has critical issues that severely undermine its effectiveness. The primary strength is clear offer communication (BOGO 50% off with end date), but the page is fundamentally broken for its purpose: users land on a store locator that returns "No locations found" for the postal code shown (10001), creating immediate friction and abandonment. The page speed is catastrophically poor (19/100), making it slow to load and interact with. The CTA is confusing—"Filters" is not action-oriented for the store-finding goal. While there's social proof at the bottom (2M+ newsletter subscribers), trust signals are weak overall. The mobile experience appears functional but the broken functionality and poor speed overshadow any design competence. The ad promises "Find a store near you" but the page fails to deliver this core promise.
What this funnel does right. Steal these.
- Offer clarity: The BOGO 50% off offer is clearly stated with an end date (Sunday, July 26), making the promotion easy to understand.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly communicates the offer, though it could be more benefit-focused.
Where it's weak
- Page speed1/10
PageSpeed score of 19/100 indicates catastrophically poor performance that will cause high bounce rates and user frustration.
- Call to action2/10
The primary CTA button says 'Filters' which is confusing and doesn't match the store-locator goal; users expect something like 'Find Stores' or 'Search.'
- Message match3/10
The ad promises 'Find a store near you' but the page is a broken store locator that returns no results, creating severe disconnect between ad promise and page delivery.
- Trust signals4/10
While Legion Athletics branding is present and there's a footer with company address and social links, the broken store locator and poor performance severely damage trust.
Full breakdown
The primary CTA button says 'Filters' which is confusing and doesn't match the store-locator goal; users expect something like 'Find Stores' or 'Search.'
PageSpeed score of 19/100 indicates catastrophically poor performance that will cause high bounce rates and user frustration.
While Legion Athletics branding is present and there's a footer with company address and social links, the broken store locator and poor performance severely damage trust.
The layout appears mobile-responsive with proper spacing and readable text, though the broken functionality undermines the experience.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly communicates the offer, though it could be more benefit-focused.
The footer mentions 'Join over 2 million people' receiving weekly tips and deals, providing some credibility but it's buried at the bottom.
The ad promises 'Find a store near you' but the page is a broken store locator that returns no results, creating severe disconnect between ad promise and page delivery.
The BOGO 50% off offer is clearly stated with an end date (Sunday, July 26), making the promotion easy to understand.
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