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Wild One

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All Wild One ads & funnels →Meta Ad Library

Days running

141 days

Funnel score

71/100

Page speed

52/100

The ad

The Air Collection is here—lighter, brighter, and now available at wildone.com

Shop The Air Collection Now

Shop now

Angle: New product launch with lifestyle positioningHook: Product announcement with benefit-driven descriptorsFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: We've streamlined our silhouettes and features to create a collection that's simplified and accessible, yet just as chic.

Full landing page teardown →Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at visual storytelling with vibrant imagery, clear product benefits through annotated diagrams, and strong social proof via 5-star customer reviews. The page effectively matches the ad messaging around "The Air Collection" being lighter and more accessible. However, it's held back by a slow PageSpeed score (52), which impacts mobile experience and conversion potential. The CTAs are somewhat scattered across multiple products rather than unified, and while trust signals exist through reviews, there's limited brand authority indicators like certifications or guarantees.

What this funnel does right. Steal these.

Headline: The headline 'The Air Collection' is prominent, memorable, and directly matches the ad messaging about a new collection launch.
Social proof: Multiple 5-star customer reviews with detailed testimonials (Emily, Torey, Ariel) provide strong credibility and address specific pain points like durability and comfort.
Message match: Page perfectly aligns with ad messaging—'lighter, brighter' collection is reinforced through product descriptions, imagery, and the 'Air Walk Kit' positioning.
Offer clarity: The Air Collection's value proposition is clearly communicated through product features (lightweight, easy on-off, cushioned chest panel) with visual callouts and comparison tables.
Call to action: Multiple CTAs exist ('Shop Step-In Harness,' 'Shop Quick-Release Collar,' 'Shop Lightweight Leash') but lack a single dominant primary CTA, creating some decision friction.
Trust signals: Customer reviews and testimonials build trust, but the page lacks security badges, guarantees, return policies visibility, or brand authority markers in the hero section.

Where it's weak

Page speed: PageSpeed score of 52 indicates significant performance issues that will negatively impact mobile user experience and conversion rates.

Full breakdown

Call to action7/10

Multiple CTAs exist ('Shop Step-In Harness,' 'Shop Quick-Release Collar,' 'Shop Lightweight Leash') but lack a single dominant primary CTA, creating some decision friction.

Page speed5/10

PageSpeed score of 52 indicates significant performance issues that will negatively impact mobile user experience and conversion rates.

Trust signals7/10

Customer reviews and testimonials build trust, but the page lacks security badges, guarantees, return policies visibility, or brand authority markers in the hero section.

Mobile experience6/10

Layout appears mobile-responsive with stacked sections, but slow PageSpeed (52) and potential image-heavy design may create loading delays on mobile devices.

Headline8/10

The headline 'The Air Collection' is prominent, memorable, and directly matches the ad messaging about a new collection launch.

Social proof8/10

Multiple 5-star customer reviews with detailed testimonials (Emily, Torey, Ariel) provide strong credibility and address specific pain points like durability and comfort.

Message match8/10

Page perfectly aligns with ad messaging—'lighter, brighter' collection is reinforced through product descriptions, imagery, and the 'Air Walk Kit' positioning.

Offer clarity8/10

The Air Collection's value proposition is clearly communicated through product features (lightweight, easy on-off, cushioned chest panel) with visual callouts and comparison tables.