Solly Baby
Facebook · Instagram · Audience Network · Video
The ad
Reasons to love The Wrap: - Keeps you hands-free - Buttery-soft, OEKO-TEX® certified fabric - Lightweight + ultra-breathable
The Solly Wrap
Shop nowThe funnel behind it
Offer: Mystery Discount on your first order
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a mystery discount hook to capture first-time buyers, with a clever segmentation approach asking users to select their life stage. The page does well with emotional imagery, brand personality (Solly Baby), and mobile-optimized layout. However, it severely underperforms on speed (38/100 PageSpeed), lacks any visible social proof (reviews, testimonials, trust badges), and the primary CTA is buried behind a stage-selection flow rather than a direct "Shop now" button. The offer itself is vague—the actual discount percentage is never revealed—which creates friction. The message match to the ad is poor: the ad promotes "The Wrap" with specific benefits (hands-free, OEKO-TEX certified, breathable), but the landing page doesn't mention these features or even show the product clearly; instead it's a generic discount funnel.
What this funnel does right. Steal these.
- Mobile experience7/10
Where it's weak
- Social proof0/10
- Message match1/10
- Call to action2/10
- Trust signals2/10
- Offer clarity3/10
- Page speed4/10
- Headline4/10
Full breakdown
Call to action
2/10The primary CTA is fragmented across four stage-selection buttons (EXPECTING, BABY-SNUGGLING, TODDLER-CHASING, GIFTING) with a secondary 'No thanks' option, rather than a direct 'Shop now' button.
- Buttons are clearly visible and well-spaced
- Stage selection is relevant to the audience
- No single, clear primary CTA—user must choose a stage first
- CTA doesn't say 'Shop now' or 'Get discount' as promised in the ad
- 'No thanks' option provides an easy exit
Page speed
4/10PageSpeed score of 38/100 converts to approximately 3.8 on the 0-10 scale, indicating severe performance issues.
- PageSpeed score of 38 is critically slow
- Blurry/low-quality images suggest unoptimized assets
- Likely high bounce rate due to slow load times
Trust signals
2/10The page lacks trust signals: no reviews, no certifications displayed (despite OEKO-TEX being mentioned in the ad), no company information, no security badges, and a vague 'mystery' offer that obscures the actual value.
- Professional brand name and logo visible (Solly Baby)
- No customer reviews or ratings
- No trust badges or security seals
- OEKO-TEX certification mentioned in ad but not displayed on page
Mobile experience
7/10The page is clearly designed for mobile with full-screen vertical layout, large touch targets, and readable text at mobile viewport.
- Full-screen vertical layout optimized for mobile scrolling
- Large, easily-tappable buttons with good spacing
- Text is readable and properly sized for mobile screens
- Image quality is blurry/low-res on mobile, suggesting poor optimization
Headline
4/10The headline 'YOU'VE GOT A Mystery Discount' is attention-grabbing but vague and doesn't communicate the product or core value proposition.
- Large, bold white text stands out against the background
- Creates curiosity with 'Mystery' framing
- Personalized tone with 'YOU'VE GOT A'
- Doesn't mention the product (The Wrap) or category
- Doesn't communicate any product benefits from the ad
- Generic discount messaging rather than product-focused
Social proof
0/10No reviews, ratings, testimonials, customer quotes, trust badges, certifications, or social proof elements are visible anywhere on the page.
- No star ratings or review counts visible
- No customer testimonials or quotes
- No trust badges, certifications (despite OEKO-TEX being mentioned in the ad), or security seals
Message match
1/10The ad promotes 'The Solly Wrap' with specific benefits (hands-free, OEKO-TEX certified, breathable), but the landing page is a generic discount funnel with no product information, imagery, or feature mentions.
- Brand name 'Solly Baby' is visible at top of page
- No mention of 'The Wrap' product on the landing page
- No product image or visual of the wrap
- None of the ad's key benefits (hands-free, OEKO-TEX, breathable) are mentioned
Offer clarity
3/10The offer states 'Mystery Discount' but never reveals the actual discount percentage or terms, creating uncertainty about value.
- Clear positioning of 'ON YOUR FIRST ORDER' sets expectation for new customers
- Prominent placement of offer headline in large white text
- Discount amount is completely hidden—no percentage or dollar value shown
- No terms, conditions, or expiration date visible
- No clarity on what products the discount applies to
More ads from Solly Baby
View all →
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.