Rare Beauty
Facebook · Instagram · Messenger · Video
The ad
See your best skin with every drop of NEW True to Myself Natural Matte Longwear Foundation, buildable natural matte coverage that lasts all day.
NEW Natural Matte Foundation
Shop nowThe funnel behind it
Offer: A self-priming and self-setting foundation with buildable, medium to full coverage and a natural matte finish that brings out the best in your skin.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels in social proof with 200+ reviews, a 4.5-star rating, and a celebrity endorsement from Selena Gomez with a compelling quote about the product's finish. The page demonstrates strong trust signals through dermatologist testing, cruelty-free certifications, and detailed product information. However, the page suffers from a critical speed issue with a PageSpeed score of only 49, which significantly impacts user experience and conversion potential. The mobile experience appears functional but could be optimized further. The CTA is clear but somewhat generic ("ADD TO BAG"), and while the offer clarity is good with detailed product benefits, the page could benefit from more prominent pricing and urgency elements above the fold.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals include dermatologist & ophalmologist testing, cruelty-free certification, vegan option, paraben-free claims, and 1% of sales supporting Rare Impact Fund.
- Social proof: Page features 200+ reviews with 4.5-star rating, celebrity endorsement from Selena Gomez with detailed quote, and multiple user testimonials praising the product.
- Message match: Ad emphasizes 'buildable natural matte coverage that lasts all day' which directly matches the page's product description and positioning.
- Offer clarity: Product benefits are clearly stated with buildable coverage, matte finish, and all-day wear explicitly mentioned in the description.
- Call to action: Primary CTA 'ADD TO BAG' is clear and action-oriented, though it appears lower on the page and lacks urgency language like 'Shop Now' from the ad.
- Mobile experience: Mobile layout appears functional with stacked elements and readable text, though the slow page speed (49) likely impacts mobile user experience significantly.
- Headline: The headline 'True to Myself Natural Matte Longwear Foundation' is descriptive but somewhat generic and doesn't create urgency or emotional appeal.
Where it's weak
- Page speed: PageSpeed score of 49 is critically low, indicating poor performance that will negatively impact conversion rates and user experience.
Full breakdown
Primary CTA 'ADD TO BAG' is clear and action-oriented, though it appears lower on the page and lacks urgency language like 'Shop Now' from the ad.
PageSpeed score of 49 is critically low, indicating poor performance that will negatively impact conversion rates and user experience.
Strong trust signals include dermatologist & ophalmologist testing, cruelty-free certification, vegan option, paraben-free claims, and 1% of sales supporting Rare Impact Fund.
Mobile layout appears functional with stacked elements and readable text, though the slow page speed (49) likely impacts mobile user experience significantly.
The headline 'True to Myself Natural Matte Longwear Foundation' is descriptive but somewhat generic and doesn't create urgency or emotional appeal.
Page features 200+ reviews with 4.5-star rating, celebrity endorsement from Selena Gomez with detailed quote, and multiple user testimonials praising the product.
Ad emphasizes 'buildable natural matte coverage that lasts all day' which directly matches the page's product description and positioning.
Product benefits are clearly stated with buildable coverage, matte finish, and all-day wear explicitly mentioned in the description.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.