Legion
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The ad
🚨 Look for Creatine Gummies at The Vitamin Shoppe! Our naturally sweetened and flavored creatine gummies are now available at your local Vitamin Shoppe. Plus, for a limited time, buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Find a Vitamin Shoppe near you: https://legionathletics.com/stores/vitamin-shoppe
Find Creatine Gummies Near You 👉
Learn moreThe funnel behind it
Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE - Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page has critical issues that severely undermine conversion. The primary CTA is "Filters" rather than a clear action to find stores or learn about the offer, creating confusion about the page's purpose. The store locator is broken—it shows "No locations found" for the entered zip code, making it impossible for users to complete the advertised action of finding a nearby Vitamin Shoppe. While the headline and offer are clear and the mobile layout is responsive, the page speed is abysmal (16 PageSpeed score), and the broken functionality combined with a misleading CTA makes this a poor user experience. The page does include trust signals (company info, social proof via email signup) but these cannot overcome the fundamental conversion blockers.
What this funnel does right. Steal these.
- Offer clarity: The BOGO 50% off offer is clearly stated with an end date, though the creatine gummies mentioned in the ad are not prominently featured on this page.
- Mobile experience: The layout is responsive and mobile-friendly with proper spacing and touch-friendly buttons, though the broken store locator functionality affects usability on all devices.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear and benefit-driven, directly communicating the promotion.
Where it's weak
- Page speed: PageSpeed score of 16 is critically poor, indicating severe performance issues that will cause user frustration and abandonment.
- Call to action: The primary CTA button says 'Filters' which is confusing and doesn't match the page's purpose of finding stores; a secondary 'Sign Up' CTA exists but is for email capture, not the main conversion goal.
- Message match: The ad promises to 'Find Creatine Gummies at The Vitamin Shoppe' and 'Find a Vitamin Shoppe near you,' but the page's store locator is broken and returns no results, creating severe message-to-page misalignment.
- Social proof: The page mentions 'Join over 2 million people' in the email signup section and includes company contact information, but lacks customer testimonials, reviews, or ratings.
Full breakdown
The primary CTA button says 'Filters' which is confusing and doesn't match the page's purpose of finding stores; a secondary 'Sign Up' CTA exists but is for email capture, not the main conversion goal.
PageSpeed score of 16 is critically poor, indicating severe performance issues that will cause user frustration and abandonment.
The page includes company branding, contact information (phone, address), social media links, and a large email subscriber base claim, but the broken functionality undermines credibility.
The layout is responsive and mobile-friendly with proper spacing and touch-friendly buttons, though the broken store locator functionality affects usability on all devices.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear and benefit-driven, directly communicating the promotion.
The page mentions 'Join over 2 million people' in the email signup section and includes company contact information, but lacks customer testimonials, reviews, or ratings.
The ad promises to 'Find Creatine Gummies at The Vitamin Shoppe' and 'Find a Vitamin Shoppe near you,' but the page's store locator is broken and returns no results, creating severe message-to-page misalignment.
The BOGO 50% off offer is clearly stated with an end date, though the creatine gummies mentioned in the ad are not prominently featured on this page.
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