Bearaby
Facebook · Instagram · Audience Network · Video
The ad
Better Sleep Starts Here 😴 Our Cotton Napper blankets use gentle pressure to calm your mind, ease anxiety, and help you drift off naturally.
Try the Internet’s Favorite Weighted Blanket
Shop nowThe funnel behind it
Offer: Cotton Weighted Blanket - $199
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at emotional storytelling and social proof, with compelling visuals of people sleeping peacefully, clinical evidence (81% sleep through night, 60% less anxious, 85% better sleep), and extensive customer reviews (2,948 reviews with 5-star ratings). The page effectively communicates product benefits through multiple angles (improved sleep quality, calm mind/brighter mood, all-season comfort, eco-friendly). However, it's significantly hampered by poor page speed (47/100), which directly impacts conversion rates. The CTA is clear and prominent, but the page could better emphasize the risk-free 30-day trial earlier in the funnel. The comparison table against competitors is a strong differentiator. Mobile experience appears functional but could be optimized given the slow load time.
What this funnel does right. Steal these.
- Social proof: Extensive social proof including 2,948 verified customer reviews with 5-star ratings, specific statistics (81% sleep through night, 60% less anxious, 85% better sleep), award badges, and media mentions ('The Strategist').
- Offer clarity: Product, price ($199), weight options (10/15/20/25 lbs), colors, and key benefits are clearly displayed with prominent ADD TO CART button.
- Call to action: Primary CTA 'ADD TO CART | $199' is prominent, high-contrast dark button with clear pricing, though secondary 'Try Risk-Free for 30 Days' could be more prominent above the fold.
- Trust signals: Strong trust signals including clinical research citations, verified buyer badges, award logos (redditdesign award 2025, etc.), 30-day money-back guarantee, free shipping, and Afterpay payment options.
- Headline: Main headline 'Don't just sleep. Reclaim your rest' is emotionally compelling and benefit-focused, though it could be more specific about the weighted blanket.
- Mobile experience: Layout appears responsive with stacked sections visible in screenshots, but slow page speed (47/100) likely creates poor mobile experience with delayed rendering and interaction.
- Message match: Ad emphasizes 'gentle pressure to calm your mind, ease anxiety' while page focuses on sleep quality and mood benefits; messaging aligns but page doesn't lead with anxiety/calm messaging as prominently as the ad suggests.
Where it's weak
- Page speed3/10
PageSpeed score of 47/100 indicates poor performance; this significantly impacts user experience, bounce rates, and conversion likelihood on both desktop and mobile.
Full breakdown
Primary CTA 'ADD TO CART | $199' is prominent, high-contrast dark button with clear pricing, though secondary 'Try Risk-Free for 30 Days' could be more prominent above the fold.
PageSpeed score of 47/100 indicates poor performance; this significantly impacts user experience, bounce rates, and conversion likelihood on both desktop and mobile.
Strong trust signals including clinical research citations, verified buyer badges, award logos (redditdesign award 2025, etc.), 30-day money-back guarantee, free shipping, and Afterpay payment options.
Layout appears responsive with stacked sections visible in screenshots, but slow page speed (47/100) likely creates poor mobile experience with delayed rendering and interaction.
Main headline 'Don't just sleep. Reclaim your rest' is emotionally compelling and benefit-focused, though it could be more specific about the weighted blanket.
Extensive social proof including 2,948 verified customer reviews with 5-star ratings, specific statistics (81% sleep through night, 60% less anxious, 85% better sleep), award badges, and media mentions ('The Strategist').
Ad emphasizes 'gentle pressure to calm your mind, ease anxiety' while page focuses on sleep quality and mood benefits; messaging aligns but page doesn't lead with anxiety/calm messaging as prominently as the ad suggests.
Product, price ($199), weight options (10/15/20/25 lbs), colors, and key benefits are clearly displayed with prominent ADD TO CART button.
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101dVIDEOTry the Internet’s Favorite Weighted Blanket
101dVIDEO@mybearaby cute and comforting 🧸 #weightedblanket #comfy #comfortcreator
101dVIDEOWe are still obsessing over Goldie’s big girl bed! Loving this cute little addition from @mybearaby. She loves the weighted blanket! . . #Toddlerroom #weightedblanket #cozystyle #upholsteredbed #accentwall #accentwalls
67dVIDEONEW Second Skin Sheets
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