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Silver Fern Brand

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Days running

265 days

Funnel score

68/100

Page speed

64/100

The ad

You may say we specialize in cleaning up the gut. Why are we so good at it? ⁠ ⁠ (1) We assume you have all imbalances and then try to help them all. The truth is that they all frequently overlap. Hint: Candida overgrowth and parasites can go hand in hand. It is best to assume that even parasite issues need to be cleaned out too. ⁠ ⁠ (2) We take an aggressive breakdown/soak-up approach to pathogen overgrowth. ⁠ ⁠ (3) We assume pathogens have "permeated" into the rest of the body. Hint: Please rinse the Nano Ag4O4 product for 10 to 20 seconds before swallowing. Nano AG4O4 may absorb into the rest of the body. You may find this very helpful for cleaning out candida that has entered the rest of your system.* ⁠ ⁠ You are all different. Therefore, your imbalances are all different. ⁠ ⁠ We find that Nano AG4O4 is an effective ingredient for pulling apart pathogen build-up, it exits the body quickly and is safe. This may be very helpful for those with biofilm concerns. ⁠ ⁠ We find that a concentration of immunoglobulins/antibodies when consumed orally is great at soaking up antigens/toxins like candida. We find that they may also help soak up mycotoxins and mold. ⁠ ⁠ We find that when the products that contain these two ingredients are combined in the right doses over the right amount of time, it may provide a thorough cleanup process. ⁠ ⁠ Next, it is tough to clean up a system that is clogged up. When a person has constipation, reflux, heartburn, slow gastric emptying, and any other signs of slow motility, we strongly encourage them to open detox pathways and unclog the system before an aggressive cleanup. There are many reasons for this if you would like to ask us. ⁠ ⁠ For a thorough cleanup process, DM us #Cleanup. After the Cleanup please consider the Buildup protocol. ⁠ ⁠ If you have slow motility issues, please consider the #SlowMotility+ Protocol before doing a cleanup in step 2. ⁠ ⁠ If you have candida-specific concerns and want one-on-one help, please DM us #Anna. ⁠ ⁠ #silverfernbrand #guthealth #cleanup #detox #parasites #pathogens #candida #immunoglobulins #toxins #antigens #gutcleanup

Silver Fern Brand

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Angle: Comprehensive gut pathogen elimination through multi-ingredient protocol addressing overlapping imbalancesHook: Authority/expertise positioning with rhetorical openingFormat: Carousel

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The funnel behind it

Offer: Cleanup Protocol Bundle - 2 Cleanse bottles, 3 Nano Scrub bottles - $199.99 with free shipping on orders over $49

Full landing page teardown →Visit landing page →

68/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a product detail page for Silver Fern Brand's Cleanup Protocol supplement bundle. The page effectively communicates the offer through detailed product information, clear pricing, and prominent CTA. Social proof exists but is limited to a generic badge. The main weaknesses are: (1) PageSpeed score of 64 indicates performance issues that could hurt conversion, (2) lack of customer testimonials/reviews despite claiming 'Real Reviews from Real Customers', (3) dense medical/scientific language that may overwhelm rather than persuade average consumers, (4) weak primary headline that doesn't match the ad. The page does well on message match with the ad and CTA prominence, but trust signals could be strengthened with visible reviews and certifications.

What this funnel does right. Steal these.

Call to action: Green 'ADD TO CART' button is prominent, high-contrast, and action-oriented. Clear quantity selector and product option dropdown. CTA placement is good, though the page length may require scrolling for mobile users to reach it.
Trust signals: Page includes brand logo, 'Real Reviews from Real Customers' claim, free shipping offer, and detailed product information with supplement facts. However, no visible customer reviews/ratings, no third-party certifications shown, and medical claims lack citations. Founder story mentioned but not detailed in visible sections.
Mobile experience: Layout appears responsive with stacked elements. Product images and text are readable. However, the dense text blocks and multiple dropdown menus may create friction on mobile. Navigation menu is accessible (hamburger icon visible). No obvious mobile-specific issues detected.
Message match: Ad emphasizes comprehensive gut cleanup using Nano Ag4O4 and immunoglobulins; page delivers this message with detailed explanation of the protocol. Ad mentions multiple imbalances (candida, parasites, pathogens); page addresses all three. Good alignment overall, though ad's technical depth matches page's complexity.
Offer clarity: The Cleanup Protocol is clearly presented with pricing ($199.99) and product bundle options. However, the page is dense with medical/scientific claims that may confuse rather than clarify the core offer. The dropdown menu for 'Pathogen Protocol Options' requires interaction to understand what's included.

Full breakdown

Call to action8/10

Green 'ADD TO CART' button is prominent, high-contrast, and action-oriented. Clear quantity selector and product option dropdown. CTA placement is good, though the page length may require scrolling for mobile users to reach it.

Page speed6/10

PageSpeed score of 64 indicates moderate performance. This is below the 75+ threshold for good mobile experience. Page contains multiple product images and extensive text content that may impact load time. Video embed visible but may not be optimized.

Trust signals7/10

Page includes brand logo, 'Real Reviews from Real Customers' claim, free shipping offer, and detailed product information with supplement facts. However, no visible customer reviews/ratings, no third-party certifications shown, and medical claims lack citations. Founder story mentioned but not detailed in visible sections.

Mobile experience7/10

Layout appears responsive with stacked elements. Product images and text are readable. However, the dense text blocks and multiple dropdown menus may create friction on mobile. Navigation menu is accessible (hamburger icon visible). No obvious mobile-specific issues detected.

Headline6/10

Primary headline 'Cleanup "Pathogen Protocol"' is descriptive but generic. The ad headline 'Silver Fern Brand' is weak and doesn't communicate the offer. Secondary headline 'Silver Fern™'s Comprehensive Cleanup Protocol' is more compelling but appears lower on page.

Social proof6/10

Page includes '100K+ improving their gut health' badge, which is strong social proof. However, no customer testimonials, reviews, or ratings are visible in the provided screenshots. The claim lacks specificity and third-party verification.

Message match7/10

Ad emphasizes comprehensive gut cleanup using Nano Ag4O4 and immunoglobulins; page delivers this message with detailed explanation of the protocol. Ad mentions multiple imbalances (candida, parasites, pathogens); page addresses all three. Good alignment overall, though ad's technical depth matches page's complexity.

Offer clarity7/10

The Cleanup Protocol is clearly presented with pricing ($199.99) and product bundle options. However, the page is dense with medical/scientific claims that may confuse rather than clarify the core offer. The dropdown menu for 'Pathogen Protocol Options' requires interaction to understand what's included.