Meraki Medicinal
Facebook · Instagram · Audience Network · Video
The ad
The Supplement Taking The Health And Wellness Space By Storm... Your body contains trillions of tiny power plants called mitochondria. But here's the truth... Most of them are probably operating at just a fraction of their potential, leaving you tired, foggy, and feeling years older than you should. What if I told you that you could "switch on" these cellular powerhouses to unleash crystal-clear mental focus you haven't felt since your youth, sustained, natural energy that lasts all day (without the jitters or crash), and a brighter mood and sharper memory that makes you feel like a new person?
Boost Your Energy & Metabolism ⚡
Shop nowThe funnel behind it
Offer: Mystery Discount - Select wellness benefit (Mental Clarity, Emotional Balance, Anti-Aging, or Energy Boost) to claim
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamified mystery discount approach to capture attention and drive engagement. The page successfully matches the ad's energy/metabolism/mental clarity messaging and presents a clear benefit-selection mechanism. However, it suffers from critical weaknesses: (1) No social proof elements visible despite being essential for supplement credibility, (2) Poor PageSpeed score (42) will significantly harm conversion rates, (3) Limited trust signals for a health supplement product, (4) Unclear conversion path after benefit selection. The mobile experience is solid, but speed issues will undermine it. The mystery discount mechanic is engaging but may create friction if the actual discount value is underwhelming.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with full-width buttons, centered text, and vertical stacking. Good use of whitespace and readable typography for mobile viewing.
- Headline: Strong, benefit-driven headline 'YOU'VE GOT A Mystery Discount' with clear value proposition. Matches ad promise of energy/metabolism boost.
- Message match: Strong alignment between ad (energy, metabolism, mental clarity, mood) and landing page (mystery discount for wellness benefits including energy boost). Mitochondrial/cellular power narrative matches supplement positioning.
- Call to action: Four orange button CTAs are prominent and action-oriented (Mental Clarity, Emotional Balance, Anti-Aging, Energy Boost). However, unclear which button leads to purchase vs. discount reveal.
- Offer clarity: Mystery discount mechanism is clear (select wellness benefit to unlock), but actual discount amount/value not visible in captured sections. Four distinct benefit categories presented.
Where it's weak
- Social proof: No visible social proof elements in captured sections - no testimonials, reviews, ratings, user counts, or trust badges shown. Significant weakness for supplement category.
- Page speed: PageSpeed score of 42 is poor. Slow load times will increase bounce rate and reduce conversions, particularly problematic for mobile users.
- Trust signals: Meraki branding visible but limited trust signals. No visible certifications, guarantees, ingredient transparency, clinical evidence, or company credentials in captured sections. Supplement category requires higher trust baseline.
Full breakdown
Four orange button CTAs are prominent and action-oriented (Mental Clarity, Emotional Balance, Anti-Aging, Energy Boost). However, unclear which button leads to purchase vs. discount reveal.
PageSpeed score of 42 is poor. Slow load times will increase bounce rate and reduce conversions, particularly problematic for mobile users.
Meraki branding visible but limited trust signals. No visible certifications, guarantees, ingredient transparency, clinical evidence, or company credentials in captured sections. Supplement category requires higher trust baseline.
Layout appears mobile-optimized with full-width buttons, centered text, and vertical stacking. Good use of whitespace and readable typography for mobile viewing.
Strong, benefit-driven headline 'YOU'VE GOT A Mystery Discount' with clear value proposition. Matches ad promise of energy/metabolism boost.
No visible social proof elements in captured sections - no testimonials, reviews, ratings, user counts, or trust badges shown. Significant weakness for supplement category.
Strong alignment between ad (energy, metabolism, mental clarity, mood) and landing page (mystery discount for wellness benefits including energy boost). Mitochondrial/cellular power narrative matches supplement positioning.
Mystery discount mechanism is clear (select wellness benefit to unlock), but actual discount amount/value not visible in captured sections. Four distinct benefit categories presented.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.