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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

273 days

Funnel score

74/100

Page speed

55/100

The ad

Have You Ever Heard of PAP Whitening? When most people think of teeth whitening, they think of peroxide. It’s been the “standard” for years — the ingredient behind those popular whitening strips that promise a bright smile in days. The problem? Peroxide doesn’t just whiten. It also eats away at your enamel and leaves your teeth feeling painfully sensitive. That’s where PAP comes in — a modern, enamel-safe alternative to peroxide that whitens without damage. PAP uses an oxygen-based reaction to lift stains at the molecular level, targeting the same discoloration that peroxide does, but without breaking down your enamel or irritating your gums. It’s the future of whitening — gentle, effective, and sensitivity-free. But that’s only part of the magic. Ollie’s PAP + Enzyme Whitening Strips go a step further by combining natural enzymes (like papain from papaya and bromelain from pineapple) with nano hydroxyapatite — the same mineral that makes up 97% of your tooth enamel. While PAP and enzymes dissolve stubborn stains from coffee, tea, and wine, hydroxyapatite works to rebuild and strengthen enamel from within. Think of it as whitening and repairing at the same time. Hydroxyapatite has been trusted in Japan for over 30 years as the gold standard for enamel care — even approved by their Ministry of Health. And it’s no coincidence NASA originally developed it to help astronauts restore lost minerals while in space. Now, that same space-age mineral is helping people around the world achieve a brighter, stronger, and healthier smile — all from home. If you’ve been avoiding whitening strips because of sensitivity, it’s time to switch to something better. Ollie’s PAP + Enzyme + Hydroxyapatite formula gives you visible whitening in days — without the pain, the burn, or the damage. ✨ Peroxide-Free & Enamel Safe ✨ Strengthens with Hydroxyapatite ✨ Enzyme-Activated Stain Removal ✨ Dentist-Approved Whitening, No Sensitivity Your smile deserves more than bleach. It deserves science that works with your teeth — not against them.

Whiten & Rebuild Your Enamel 🦷

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Angle: Problem-solution with scientific superiority (peroxide damage vs. PAP safety + enamel repair)Hook: Educational question + pain point identificationFormat: Video (likely product demo or before/after with educational voiceover)

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The funnel behind it

Offer: Enzy-Strips Whitening Strips - PAP + Enzyme + Hydroxyapatite formula. Single pack $25.13 (save 45% vs $45.95), multi-pack options available. Peroxide-free, enamel-safe, no sensitivity.

Full landing page teardown →Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-executed product page with strong alignment between ad messaging and landing page content. The core offer (PAP + enzyme + hydroxyapatite whitening strips) is clearly communicated with compelling differentiation from peroxide-based alternatives. Social proof is robust with 99 reviews, verified buyers, and before/after imagery. The page effectively addresses the primary pain point (sensitivity) and builds trust through scientific credibility and specific ingredient education. Main weaknesses: PageSpeed score of 55 is concerning for conversion rates, particularly on mobile; the primary CTA could be more prominent relative to subscription options; and the product headline is less compelling than the ad headline. The popup modal offering 10% off for first-time buyers is a smart conversion tactic. Overall, this is a high-quality landing page that effectively converts the ad's promise into a purchase opportunity, though performance optimization is needed.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: Verified buyer badges on reviews, specific ingredient callouts (papain, bromelain, hydroxyapatite), scientific credibility (NASA development, 30-year Japanese approval, Ministry of Health reference), detailed 'How It Works' section, professional product photography, clear ingredient list, brand consistency across messaging.
Mobile experience: Mobile layout appears responsive and functional. Product images stack vertically, text is readable, CTAs are accessible. Subscription options are clearly presented. Minor: popup modal for 10% off first order is well-designed but could be slightly optimized for mobile screen real estate.
Social proof: Strong social proof: 99 reviews with 4-star rating, 4.1/5 aggregate score based on 95 reviews, 74% would recommend, before/after photos showing visible results, multiple verified buyer testimonials with detailed experiences. Nicola's 5-star 'Life changing' review is particularly compelling.
Message match: Excellent alignment between ad and landing page. Ad emphasizes PAP + enzymes + hydroxyapatite; page delivers detailed explanation of all three. Ad's sensitivity-free promise matches page content. Enamel-safe positioning consistent throughout. No disconnect between promise and delivery.
Offer clarity: Clear value proposition: PAP + enzyme + hydroxyapatite formula. Pricing visible ($25.13 single pack, multi-pack options). Benefits well-articulated (peroxide-free, enamel-safe, no sensitivity). Subscription vs one-time purchase clearly differentiated.
Call to action: Primary CTA 'Add to cart' is visible and action-oriented with teal button. However, placement is somewhat buried after subscription options. Could be more prominent. Secondary CTAs (Subscribe & Save vs One-Time Purchase) are clear but may create decision friction.
Headline: Product headline 'Enzy-Strips Whitening Strips' is functional but generic. Ad headline 'Whiten & Rebuild Your Enamel' is stronger and benefit-focused. Page could lead with the more compelling ad headline to improve immediate impact.

Where it's weak

Page speed: PageSpeed score of 55 indicates moderate performance issues. This is below ideal (70+ recommended). Likely impacts conversion, especially on mobile. Multiple product images and detailed content may be contributing factors. Needs optimization for faster load times.

Full breakdown

Call to action7/10

Primary CTA 'Add to cart' is visible and action-oriented with teal button. However, placement is somewhat buried after subscription options. Could be more prominent. Secondary CTAs (Subscribe & Save vs One-Time Purchase) are clear but may create decision friction.

Page speed5/10

PageSpeed score of 55 indicates moderate performance issues. This is below ideal (70+ recommended). Likely impacts conversion, especially on mobile. Multiple product images and detailed content may be contributing factors. Needs optimization for faster load times.

Trust signals8/10

Strong trust signals: Verified buyer badges on reviews, specific ingredient callouts (papain, bromelain, hydroxyapatite), scientific credibility (NASA development, 30-year Japanese approval, Ministry of Health reference), detailed 'How It Works' section, professional product photography, clear ingredient list, brand consistency across messaging.

Mobile experience8/10

Mobile layout appears responsive and functional. Product images stack vertically, text is readable, CTAs are accessible. Subscription options are clearly presented. Minor: popup modal for 10% off first order is well-designed but could be slightly optimized for mobile screen real estate.

Headline7/10

Product headline 'Enzy-Strips Whitening Strips' is functional but generic. Ad headline 'Whiten & Rebuild Your Enamel' is stronger and benefit-focused. Page could lead with the more compelling ad headline to improve immediate impact.

Social proof8/10

Strong social proof: 99 reviews with 4-star rating, 4.1/5 aggregate score based on 95 reviews, 74% would recommend, before/after photos showing visible results, multiple verified buyer testimonials with detailed experiences. Nicola's 5-star 'Life changing' review is particularly compelling.

Message match8/10

Excellent alignment between ad and landing page. Ad emphasizes PAP + enzymes + hydroxyapatite; page delivers detailed explanation of all three. Ad's sensitivity-free promise matches page content. Enamel-safe positioning consistent throughout. No disconnect between promise and delivery.

Offer clarity8/10

Clear value proposition: PAP + enzyme + hydroxyapatite formula. Pricing visible ($25.13 single pack, multi-pack options). Benefits well-articulated (peroxide-free, enamel-safe, no sensitivity). Subscription vs one-time purchase clearly differentiated.