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Mejuri

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37 days

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The ad

Mejuri ad creative

some pieces deserve a grand slam debut. created exclusively for mejuri play ambassadors, this custom necklace was first unveiled on hannah klugman—born and raised in wimbledon. inspired by our interconnected collection, it’s handcrafted in single mined origin 14k gold, set with 0.5 ctw of lab grown diamonds and a 1.0 ct green tourmaline, symbolizing the iconic grass courts of wimbledon.

Mejuri

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Angle: Exclusivity and prestige through celebrity partnership and limited custom designHook: Aspirational metaphor (sports achievement framing)Format: Carousel

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