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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

123 days

Funnel score

75/100

Page speed

53/100

The ad

Have you ever heard of hydroxyapatite? Hydroxyapatite is the essential ingredient that makes up the human bone, including our teeth. It is known for its ability to protect the enamel covering our teeth, rebuild decayed enamel, and prevent demineralization. When most people think of toothpaste, they think of fluoride as being a critical ingredient. That it needs to be included in their dental routine to maintain healthy teeth. After all, fluoride has been scientifically proven to help teeth become stronger in resisting bacteria and fighting tooth decay. Plus, it helps balance the levels of mineralization in our mouth. This to ensure that your tooth’s enamel does not fall prey to dental caries (cavities). However, what most individuals do not know about hydroxyapatite is that it is the hardest substance in our body. It has a significant ability to improve dental hygiene. Much like fluoride, hydroxyapatite can help restore demineralized enamel effectively. And it is a natural alternative to fluoride which is fortified into toothpaste. While hydroxyapatite is still a relatively untapped market in the United States, the Japanese have been relying on it to prevent cavities for the last 30 years and it is the gold standard ingredient for toothpastes in Japan. Nasa pioneered the use of Hydroxyapatite in the 70’s to help replace mineral loss when astronauts were in outer space. A Japanese company later acquired patents from NASA for use in the dental field. My favorite toothpaste with hydroxyapatite is Ollie Clean Mint Toothpaste. It has a 10% Hydroxyapatite formula, potassium nitrate (for sensitivity) and no fluoride. this is actually the only toothpaste I have found that has a true 10% hydroxyapatite formula! So if you are ready to upgrade your oral health, give Ollie a try. 🦷 ✨ Strengthen your enamel and oral health ✨ Non-sensitive formula ✨ All natural ingredients ✨ Dentist-Approved Toothpaste

Fluoride Free Cavity Protection 🦷

Shop now

Angle: Natural alternative superiority - positioning hydroxyapatite as a scientifically-backed, fluoride-free solution used globally for decadesHook: Educational curiosity question with credibility building (NASA/Japan reference)Format: Image ad with educational carousel or single image with text overlay

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The funnel behind it

Offer: Fluoride-free cavity protection with 10% nano-hydroxyapatite formula; Save up to 25% on Ollie Clean Mint Toothpaste

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-executed product landing page for Ollie Clean Mint Toothpaste with strong alignment to the ad messaging. Strengths include excellent social proof (high ratings, customer testimonials, verified buyers), clear value proposition (fluoride-free, hydroxyapatite-based), educational content that builds credibility, and multiple CTAs. The page effectively addresses the key differentiator (hydroxyapatite vs. fluoride) and includes compelling trust signals (Japanese heritage, NASA connection, dentist approval). Mobile experience is solid. Primary weakness is the PageSpeed score of 53, which indicates performance optimization is needed. The pop-up discount offer (10% off) is good but could be more strategically positioned. CTAs, while present, could be more prominent or include urgency messaging. Overall, the page successfully converts the ad promise into a credible, detailed product story that should drive conversions for interested prospects.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 5-star ratings, 50,000+ customer count, 30 years of use in Japan, NASA heritage story, dentist-approved badge, kid-safe certification, clinical backing. Transparent ingredient list (11 ingredients, no artificial additives). Company responds to reviews professionally. Minor: Could add security badges, return policy, or guarantees more prominently.
Mobile experience: Mobile layout appears responsive and well-organized. Text is readable, CTAs are accessible, product images display properly. Vertical scrolling flow works well for mobile. Pop-up modal is appropriately sized. No obvious mobile usability issues detected.
Headline: Strong headline 'The Toothpaste That Repairs Your Smile—Naturally' directly addresses pain point and differentiator. Matches ad headline intent well. Subheading reinforces key benefit (nano-hydroxyapatite 10%, fluoride-free).
Social proof: Excellent social proof: 5.0 rating (312 reviews), 50,000+ Happy Smiles badge, customer testimonials with photos, verified buyer badges. Multiple review sections show real user experiences. One negative review (Cinnamon variant) adds authenticity but doesn't undermine overall credibility.
Message match: Strong alignment between ad and landing page. Ad emphasizes hydroxyapatite as fluoride-free alternative; page reinforces this throughout. Ad mentions 10% formula, natural ingredients, dentist-approved—all prominently featured on page. Educational content about hydroxyapatite benefits matches ad narrative.
Offer clarity: Clear value proposition: fluoride-free toothpaste with 10% hydroxyapatite. Product benefits are well-articulated (cavity protection, sensitivity relief, enamel repair). Pricing mention ('Save up to 25%') adds clarity but discount terms could be more prominent.
Call to action: Multiple CTAs present ('Shop Now' buttons in teal/turquoise). Primary CTA is visible and action-oriented. However, CTAs could be more prominent/urgent. No scarcity or time-limited messaging to drive immediate action. Pop-up offer (10% off first order) is good but appears mid-page rather than top.

Where it's weak

Page speed: PageSpeed score of 53 indicates moderate performance issues. Page loads but likely has noticeable delays, especially on slower connections. This impacts user experience and conversion rates. Optimization needed for images, scripts, and server response time.

Full breakdown

Call to action7/10

Multiple CTAs present ('Shop Now' buttons in teal/turquoise). Primary CTA is visible and action-oriented. However, CTAs could be more prominent/urgent. No scarcity or time-limited messaging to drive immediate action. Pop-up offer (10% off first order) is good but appears mid-page rather than top.

Page speed5/10

PageSpeed score of 53 indicates moderate performance issues. Page loads but likely has noticeable delays, especially on slower connections. This impacts user experience and conversion rates. Optimization needed for images, scripts, and server response time.

Trust signals8/10

Strong trust signals: 5-star ratings, 50,000+ customer count, 30 years of use in Japan, NASA heritage story, dentist-approved badge, kid-safe certification, clinical backing. Transparent ingredient list (11 ingredients, no artificial additives). Company responds to reviews professionally. Minor: Could add security badges, return policy, or guarantees more prominently.

Mobile experience8/10

Mobile layout appears responsive and well-organized. Text is readable, CTAs are accessible, product images display properly. Vertical scrolling flow works well for mobile. Pop-up modal is appropriately sized. No obvious mobile usability issues detected.

Headline8/10

Strong headline 'The Toothpaste That Repairs Your Smile—Naturally' directly addresses pain point and differentiator. Matches ad headline intent well. Subheading reinforces key benefit (nano-hydroxyapatite 10%, fluoride-free).

Social proof8/10

Excellent social proof: 5.0 rating (312 reviews), 50,000+ Happy Smiles badge, customer testimonials with photos, verified buyer badges. Multiple review sections show real user experiences. One negative review (Cinnamon variant) adds authenticity but doesn't undermine overall credibility.

Message match8/10

Strong alignment between ad and landing page. Ad emphasizes hydroxyapatite as fluoride-free alternative; page reinforces this throughout. Ad mentions 10% formula, natural ingredients, dentist-approved—all prominently featured on page. Educational content about hydroxyapatite benefits matches ad narrative.

Offer clarity8/10

Clear value proposition: fluoride-free toothpaste with 10% hydroxyapatite. Product benefits are well-articulated (cavity protection, sensitivity relief, enamel repair). Pricing mention ('Save up to 25%') adds clarity but discount terms could be more prominent.