Eurae
Facebook · Instagram · Audience Network · Video
The ad
This is NOT Ozempic, Wegovy, or another GLP-1 drug. Eurae is a natural, plant-based supplement powered by multiple research-backed ingredients that attack appetite and cravings from more than one angle If you’re always hungry, it’s not your fault. Eurae helps you feel satisfied faster and stay full longer—without changing what you eat. It works by slowing digestion so food keeps you fuller for hours, supports steady appetite control, and helps curb cravings throughout the day. So if you have weight goals that you want to hit this year, this will be your new best friend!
Natural Weight Management
Learn moreThe funnel behind it
Offer: Get your first bottle for as low as $20 (LIMITED TIME offer)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at storytelling and relatability, using a founder narrative (Jesen and Maria) to build trust and emotional connection. The before/after transformation photos and detailed journey of what they tried create strong social proof. However, the page suffers from critical weaknesses: the headline directly contradicts the ad copy (claiming it's NOT a GLP-1 alternative when the ad explicitly positions it as one), the offer clarity is muddled with multiple CTAs and unclear pricing, and page speed is poor (51/100). The mobile experience appears functional but the dense text-heavy sections may not convert well on smaller screens. The comparison table against Ozempic/GLP-1 is helpful but reinforces the positioning conflict.
What this funnel does right. Steal these.
- Social proof8/10
- Call to action7/10
- Trust signals7/10
- Headline7/10
Where it's weak
- Message match4/10
- Page speed5/10
- Offer clarity5/10
Full breakdown
Call to action
7/10Primary CTA is prominent and repeated, but multiple CTAs and unclear next steps reduce effectiveness.
- Large, high-contrast green button 'TRY EURAE TODAY' appears twice (above and below fold)
- Button is appropriately sized and color-contrasted for visibility
- Clear action language ('TRY' suggests low-risk trial)
- CTA text doesn't match ad copy ('Learn more' in ad vs 'TRY EURAE TODAY' on page)
- Multiple CTAs without clear hierarchy or differentiation
- No secondary CTA or alternative action (e.g., 'Learn More' or 'See Ingredients')
Page speed
5/10PageSpeed score of 51/100 indicates poor performance; page likely has slow load times and delayed interactivity.
- PageSpeed score of 51/100 is below acceptable threshold (should be 70+)
- Multiple high-resolution images throughout page likely contribute to slow load
- Poor speed impacts mobile experience and conversion rates
Trust signals
7/10Founder story and personal narrative build trust, but lack of third-party validation, clinical evidence, and regulatory clarity weaken it.
- Founder names and photos create personal connection and accountability
- Detailed, honest narrative about failed attempts before success builds authenticity
- 30-Day Money Back Guarantee reduces purchase risk
- No mention of FDA status, regulatory compliance, or clinical trials
- No third-party certifications, lab testing, or ingredient verification visible
- No customer reviews, ratings, or testimonials from verified buyers
Mobile experience
6/10Page appears mobile-responsive but text-heavy sections and stacked layout may reduce engagement on small screens.
- Responsive design with stacked layout appropriate for mobile
- Large, tappable CTA buttons with adequate spacing
- Images scale appropriately and are visible on mobile
- Very long scrolling required to see all content (multiple full-screen sections)
- Dense text blocks without clear visual breaks may be hard to scan on mobile
- Comparison table may be difficult to read on small screens due to narrow columns
Headline
7/10The headline is attention-grabbing and benefit-focused, but directly contradicts the ad copy positioning.
- Strong emotional hook: 'What If You Could Lose Weight Without Having To Get On Ozempic'
- Clear benefit statement about weight loss without medication
- Large, readable typography that stands out above the fold
- Headline emphasizes 'NOT Ozempic' but the entire page positions Eurae as a GLP-1 alternative, creating messaging conflict
- Doesn't mention the product name (Eurae) in the headline
- Strikethrough text 'Or A Glp-1?' feels weak and undermines the main claim
Social proof
8/10Strong founder story with before/after photos, personal narrative, and detailed transformation journey across multiple sections.
- Founder photos and names (Jesen and Maria) with relatable story about busy parents struggling with weight
- Before/after transformation images showing real results
- Detailed narrative of what they tried (diets, workouts, etc.) before finding success, building credibility
- No customer testimonials or third-party reviews visible on page
- No star ratings or review counts from verified customers
- No mention of clinical studies or research backing the specific ingredients
Message match
4/10Significant disconnect between ad positioning and page messaging; ad says 'NOT a GLP-1 drug' but page heavily compares against GLP-1s.
- Both ad and page emphasize natural, plant-based ingredients
- Both mention appetite control and cravings reduction
- Both position as alternative to prescription weight loss drugs
- Ad headline 'Natural Weight Management' is generic; page headline emphasizes Ozempic alternative positioning
- Ad says 'NOT Ozempic' but page's entire value prop is built on Ozempic/GLP-1 comparison
- Ad CTA 'Learn more' doesn't match page CTA 'TRY EURAE TODAY' (different conversion intent)
Offer clarity
5/10The offer mentions '$20 for first bottle' at top but lacks clarity on subscription terms, pricing after first bottle, or what's included.
- Limited-time urgency banner at top ('LIMITED TIME: Get your first bottle for as low as $20')
- 30-Day Money Back Guarantee clearly stated
- HSA/FSA eligibility mentioned
- No clear explanation of what happens after the first $20 bottle (subscription cost, frequency)
- Multiple CTAs ('TRY EURAE TODAY' appears twice) without clear differentiation
- Pricing structure buried and not prominently displayed on main CTA
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.