Legion
Facebook · Instagram · Audience Network · Video
The ad
🚨 BOGO 50% OFF Grass-Fed Whey Protein at The Vitamin Shoppe! If you’re looking for a protein powder that’s gentle on the stomach, easy to digest, and doesn’t cause bloating or discomfort, you want to try Whey+. Whey+ is a 100% whey isolate protein powder made with antibiotic- and hormone-free Truly Grass Fed™ milk from small dairy farms in Ireland. ✅ 22 grams of grass-fed protein with 12 grams of essential amino acids and 5.6 grams of BCAAs ✅ No added sugars, soy, gluten, lactose, artificial sweeteners, flavors, food dyes, fillers, or other unnecessary junk ✅ Third-party lab-tested for purity and accuracy and certified by Labdoor™ to meet or exceed FDA safety guidelines Ready to try Whey+? Grab yours at your local Vitamin Shoppe today. Plus, for a limited time, buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Find a store near you: https://legionathletics.com/stores/vitamin-shoppe
Find a Store Near You 👉
Learn moreThe funnel behind it
Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE, Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a critical mismatch between ad promise and page delivery. The ad promotes a specific product (Whey+ grass-fed protein) with detailed benefits and a store locator, but the page shows a generic store locator with a broken search (no locations found for postal code 48130). While the page does feature the BOGO 50% offer prominently and includes product imagery, it fails to deliver on the ad's core promise of helping users find their local Vitamin Shoppe or purchase the advertised product. The page speed is abysmal (14/100), mobile experience appears functional but the overall UX is confusing with a non-functional location search as the primary element. Trust is undermined by the broken functionality and lack of clear next steps.
What this funnel does right. Steal these.
- Offer clarity: The BOGO 50% offer is clearly stated at the top with an end date, though the specific product focus from the ad is lost.
Where it's weak
- Page speed: PageSpeed score of 14/100 indicates critically poor performance that will cause high bounce rates and poor user experience.
- Message match: Severe mismatch: ad promotes Whey+ protein with detailed benefits and store locator, but page shows generic store finder with broken search functionality.
- Call to action: The primary CTA is a 'Filters' button for location search, which is confusing and doesn't align with the ad's 'Learn more' or purchase intent.
- Trust signals: Trust is damaged by non-functional location search, missing product details from ad, and no visible third-party certifications or testimonials.
- Social proof: The page mentions '2 million people' in the newsletter signup section at the bottom, but lacks product reviews, testimonials, or Labdoor certification mentioned in the ad.
Full breakdown
The primary CTA is a 'Filters' button for location search, which is confusing and doesn't align with the ad's 'Learn more' or purchase intent.
PageSpeed score of 14/100 indicates critically poor performance that will cause high bounce rates and poor user experience.
Trust is damaged by non-functional location search, missing product details from ad, and no visible third-party certifications or testimonials.
Mobile layout appears responsive with readable text and functional buttons, though the broken location search undermines usability.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear but generic and doesn't match the ad's specific product positioning.
The page mentions '2 million people' in the newsletter signup section at the bottom, but lacks product reviews, testimonials, or Labdoor certification mentioned in the ad.
Severe mismatch: ad promotes Whey+ protein with detailed benefits and store locator, but page shows generic store finder with broken search functionality.
The BOGO 50% offer is clearly stated at the top with an end date, though the specific product focus from the ad is lost.
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