Made In Cookware
Facebook · Instagram · Audience Network · Video
The ad
Our Stainless Clad Cookware, used in thousands of top kitchens around the world, now reimagined in Limited-Edition Antique Brass.
Limited-Edition Antique Brass Handles
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
- Message match7/10
Full breakdown
Call to action
6/10The page relies on product card interactions rather than a prominent primary CTA; individual products have implicit 'click to view' actions but no explicit 'Shop Now' or 'Add to Cart' buttons visible in the screenshots.
- Product cards are clickable and lead to purchase flow
- Clear pricing and 'SAVE' amounts encourage action
- 'Show More' button at bottom provides additional navigation
- No prominent 'Shop Now' or 'Add to Cart' button visible on the page
- CTAs are distributed across multiple products rather than unified
- No urgency messaging (e.g., 'Limited Stock', 'Limited Edition') paired with CTA
Page speed
6/10PageSpeed score of 61 converts to approximately 6/10, indicating moderate performance with room for improvement.
- Page loads with visible content (product images and text are rendered)
- PageSpeed score of 61 is below the 70+ threshold for good performance
- Multiple high-resolution product images may impact load time
- No visible lazy-loading or performance optimization indicators
Trust signals
8/10The page builds trust through high star ratings, review counts, 'award-winning' and 'restaurant-proven' claims, and a professional brand presentation with privacy policy visible at bottom.
- Consistent 4.8-5.0 star ratings with thousands of reviews (up to 14,171)
- Tagline mentions 'award-winning, restaurant-proven cookware'
- Professional product photography and clean page design
- No visible security badges or SSL indicators in the screenshots
- Limited company information or 'About Us' visible on this page
- No customer testimonials or case studies to reinforce trust
Mobile experience
7/10The page appears to use a responsive grid layout with products stacked vertically, suitable for mobile viewing, though the navigation and header could be optimized.
- Product cards stack in a single column layout visible in screenshots
- Images are large and clear for mobile viewing
- Touch-friendly spacing between product cards
- Navigation menu appears to have multiple tabs that may be cramped on mobile
- No clear indication of mobile-specific optimizations like sticky header or floating CTA
Headline
7/10The page headline 'MADE IN' is generic and doesn't communicate the specific offer; the section headers like 'Antique Brass' and 'Reintroducing: Brushed Copper' are more descriptive but appear lower on the page.
- Section subheadlines like 'Antique Brass' and 'Reintroducing: Brushed Copper' provide context
- Descriptive taglines like 'A touch of elegance added to our award-winning, restaurant-proven cookware' explain the value proposition
- Main page headline 'MADE IN' is vague and doesn't mention the Limited-Edition Antique Brass offer
- Headline doesn't match the ad's focus on 'Limited-Edition Antique Brass Handles'
Social proof
8/10Multiple products display 4.8-5.0 star ratings with review counts ranging from 40 to 14,171 reviews, providing strong credibility across the collection.
- Star ratings (4.8-5.0) displayed on nearly every product card
- Review counts visible (e.g., '5,007 reviews', '14,171 reviews', '9,539 reviews')
- Consistent high ratings across multiple product variations builds trust
- No customer testimonials or quotes visible on the page
- No trust badges, certifications, or 'award-winning' claims prominently displayed (mentioned only in small tagline)
Message match
7/10The page features the Limited-Edition Antique Brass collection prominently, matching the ad's focus, but also includes other finishes (Brushed Copper, Stainless Steel) that dilute the message.
- Antique Brass collection is featured first and prominently with multiple product options
- Ad mentions 'used in thousands of top kitchens' and page shows 'award-winning, restaurant-proven cookware'
- Limited-Edition label appears on most Antique Brass products
- Page also heavily features Brushed Copper and Stainless Steel collections, splitting focus
- Ad emphasizes 'reimagined' but page doesn't clearly communicate what's new about this edition
- Ad headline 'Limited-Edition Antique Brass Handles' but page shows full cookware sets, not just handles
Offer clarity
8/10The page clearly showcases multiple cookware sets with specific product names, prices, and discount amounts prominently displayed on each product card.
- Product names are specific (e.g., 'Limited Edition Stainless Sets 10-Piece · Antique Brass Handles')
- Prices and savings amounts clearly shown ($799, SAVE $225)
- Product images are large and show the actual cookware with brass handles
- No clear primary offer statement at the top explaining what 'Antique Brass' collection is about
- Multiple product options without a clear 'hero' offer or bundle recommendation
More ads from Made In Cookware
View all →
183dVIDEONo Endorsements. Real Chef-Quality Cookware
183dVIDEONo Paid Endorsements. Real Chef-Quality Cookware
123dVIDEOSave Over $500 on 5-Ply Cookware Sets
121dVIDEOBuilt for Chefs. Loved by Home Cooks
111dVIDEOBuilt for Chefs. Loved by Home Cooks
103dVIDEOSave Over $500 on 5-Ply Cookware Sets
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.