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Rare Beauty

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4 days

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The ad

Rare Beauty ad creative

NEW to the Soft Pinch fam: The nourishment of an oil, the shine of a gloss, the pigment of lipstick—all in a fuss-free stick.

Soft Pinch Lip Oil Stick

Shop now
Angle: Product innovation/hybrid benefitHook: Feature stacking (three-in-one value proposition)Format: Product image

The funnel behind it

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