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61 days

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The ad

This is my go-to everyday skin tint for my sensitive skin + it’s SPF! @iliabeauty #iliabeauty #iliapartner @sephora

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Angle: Social proof + functional benefits (sensitive skin compatibility + SPF protection)Hook: Personal testimonial/recommendationFormat: User-generated content style video

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The funnel behind it

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More ads from ILIA Beauty

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98dIMAGE

Limitless Lash in Brown

—funnel score

98dVIDEO

Super Serum Skin Tint SPF 40

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52dVIDEO

Super Serum Skin Tint SPF 40

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52dVIDEO

Limitless Lash in Brown

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52dVIDEO

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

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47dVIDEO

the perfect mix of skincare and makeup in one easy step. shop the ilia beauty super serum skin tint on iliabeauty.com or at sephora! @iliabeauty #iliabeauty #iliapartner @sephora

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