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Vegamour

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All Vegamour ads & funnels →Meta Ad Library

Days running

17 days

Funnel score

74/100

Page speed

63/100

The ad

Hair thinning from PCOS? GRO Hair Serum helps ⭐ Real customers report thicker, fuller-looking hair. Just check the reviews.

Living With PCOS? Read This Review. 👀

Shop now

Angle: Social proof and symptom-specific solution for PCOS-related hair lossHook: Curiosity/review-based (Read This Review)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: 30% Off Your First Order | Applied at Checkout

Full landing page teardown →Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts through comprehensive social proof and clinical validation, but suffers from message-to-ad misalignment and moderate page speed. The ad promises PCOS-specific solutions, yet the page leads with postpartum shedding benefits. While the product benefits are universal and customer reviews mention various hair loss causes, the disconnect creates friction. The page excels in trust-building (5,707 reviews, clinical data, before/afters) and mobile optimization, but PageSpeed at 63 is suboptimal. The 30% first-order discount is clear, and the product benefits are well-articulated through multiple formats (text, video, imagery, testimonials). CTA placement and urgency could be stronger. For PCOS-targeted traffic, consider a dedicated landing page variant addressing that specific use case to improve message match and conversion rates.

What this funnel does right. Steal these.

Social proof: Excellent social proof: 4.4/5 stars from 5,707 reviews, multiple verified customer testimonials with specific results (hair growth, reduced shedding, stopped hair loss), before/after imagery, and clinical study data (83% reduction in shedding, 56% increase in density).
Trust signals: Strong trust signals: clinical study data (120-day independent third-party study), 5,707 verified reviews, specific before/after results, ingredient transparency (plant-powered, vegan, cruelty-free), easy 30-day returns, free shipping over $50. Vegamour brand credibility evident.
Mobile experience: Page appears mobile-optimized with vertical scrolling layout, readable text, appropriately sized images, and accessible buttons. Product carousel and video testimonial work well on mobile. Layout is clean and not cluttered.
Offer clarity: 30% off first order is prominently displayed at top. Pricing ($44.80 vs $64.00) is clear. Product benefit (reduces shedding, increases density) is well-articulated across the page.
Call to action: Primary CTA 'Buy Now' is clear and prominent with lock icon. Secondary 'Add to Cart' option available. However, CTA placement could be higher on page given mobile users. Multiple CTAs throughout help but could be more aggressive.
Headline: Main headline '5 Reasons GRO Hair Serum Is Worth It for New Moms' is clear and benefit-driven, though it doesn't directly address the PCOS angle from the ad. Subheading effectively explains the problem (postpartum shedding).

Full breakdown

Call to action7/10

Primary CTA 'Buy Now' is clear and prominent with lock icon. Secondary 'Add to Cart' option available. However, CTA placement could be higher on page given mobile users. Multiple CTAs throughout help but could be more aggressive.

Page speed6/10

PageSpeed score of 63 is below ideal (70+ recommended). This impacts user experience, especially on mobile. Multiple high-quality images and video content likely contribute to slower load times.

Trust signals8/10

Strong trust signals: clinical study data (120-day independent third-party study), 5,707 verified reviews, specific before/after results, ingredient transparency (plant-powered, vegan, cruelty-free), easy 30-day returns, free shipping over $50. Vegamour brand credibility evident.

Mobile experience8/10

Page appears mobile-optimized with vertical scrolling layout, readable text, appropriately sized images, and accessible buttons. Product carousel and video testimonial work well on mobile. Layout is clean and not cluttered.

Headline7/10

Main headline '5 Reasons GRO Hair Serum Is Worth It for New Moms' is clear and benefit-driven, though it doesn't directly address the PCOS angle from the ad. Subheading effectively explains the problem (postpartum shedding).

Social proof9/10

Excellent social proof: 4.4/5 stars from 5,707 reviews, multiple verified customer testimonials with specific results (hair growth, reduced shedding, stopped hair loss), before/after imagery, and clinical study data (83% reduction in shedding, 56% increase in density).

Message match6/10

Ad targets PCOS hair thinning, but landing page focuses on postpartum shedding for new moms. While the product benefits overlap, the specific PCOS angle isn't addressed until customer reviews mention it. Mismatch between ad promise and page focus.

Offer clarity8/10

30% off first order is prominently displayed at top. Pricing ($44.80 vs $64.00) is clear. Product benefit (reduces shedding, increases density) is well-articulated across the page.