Elavate
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The ad
Struggling with Poor Sleep Quality? Try Elavate's Multi-Collagen Superblend! Our sleep-enhancing formula helps you: ✅ Fall asleep faster with 7,050mg of Hydrolysed Marine & Bovine Collagen 😴 Experience deeper, more restorative sleep cycles 🌙 Reduce night sweats and hot flashes during menopause 🧠 Wake up feeling refreshed and mentally sharp 🍫 Enjoy as a delicious guilt-free bedtime chocolate drink 🇬🇧 Join 30,000+ British women who've discovered the Elavate difference for better sleep
We keep selling out for a reason…
Shop nowThe funnel behind it
Offer: To claim your discount, tell us: What benefit are you looking for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page shows a mystery discount popup with a segmentation quiz, but it's fundamentally misaligned with the ad. The ad promotes a sleep-focused collagen product ("Struggling with Poor Sleep Quality?"), yet the page presents a generic benefit selector with four equal options—none of which emphasize sleep as the primary offer. The headline "You've Got A Mystery Discount" creates curiosity but no urgency or product specificity. The CTA buttons are well-designed and mobile-friendly, but they're generic benefit choices rather than a clear path to purchase. There's no visible social proof, trust signals, or product information on the visible portion. The page speed is poor (43/100), and the message match between the sleep-focused ad and this generic segmentation quiz is weak.
What this funnel does right. Steal these.
- Mobile experience8/10
Where it's weak
- Social proof0/10
- Trust signals1/10
- Message match2/10
- Offer clarity3/10
- Page speed4/10
- Headline4/10
Full breakdown
Call to action
6/10Four clear, well-designed button CTAs with good contrast and mobile-friendly sizing, but they're benefit selectors rather than purchase-focused actions.
- Bright blue buttons with high contrast
- Large, tappable button size suitable for mobile
- Clear text labels for each benefit option
- Buttons are segmentation choices, not direct purchase CTAs
- No primary CTA leading to checkout or product page
- Doesn't match the ad's 'Shop now' CTA
Page speed
4/10Page speed score of 43/100 converts to approximately 4.3 on the 0-10 scale, indicating slow load times that will hurt conversion.
- PAGESPEED_SCORE of 43 indicates significant performance issues
- Slow load times will increase bounce rate
- Poor speed undermines the user experience on mobile
Trust signals
1/10No visible trust signals, security badges, company information, or credibility markers on the visible page sections.
- No SSL badge, trust seals, or security indicators
- No company information, address, or contact details visible
- No customer testimonials or verified reviews to build credibility
Mobile experience
8/10The layout is mobile-optimized with full-width buttons, readable text, and appropriate spacing for touch interaction.
- Full-width buttons optimized for thumb tapping
- Vertical stacking of elements for narrow screens
- Large, readable headline and body text
- Close button (X) is small and could be hard to tap
- No visible scroll indicators or page structure cues
Headline
4/10The headline creates curiosity but lacks specificity, urgency, or connection to the advertised sleep product.
- Attention-grabbing with 'Mystery Discount'
- Large, readable typography
- No mention of sleep, collagen, or the actual product
- Doesn't reinforce the ad's sleep-quality promise
- Generic and could apply to any product
Social proof
0/10No visible social proof, testimonials, reviews, user counts, or trust indicators on the visible page sections.
- No customer reviews or ratings shown
- No mention of '30,000+ British women' from the ad
- No testimonials or case studies visible
Message match
2/10Poor alignment: the ad emphasizes sleep quality and a specific collagen product, but the page is a generic benefit-selection quiz with no product focus.
- 'Deeper Sleep' is one of the four options, matching one ad benefit
- No mention of 'Multi-Collagen Superblend' product
- Generic segmentation quiz doesn't reflect the sleep-focused ad narrative
- No reference to the ad's specific claims (7,050mg collagen, chocolate drink, etc.)
Offer clarity
3/10The offer is vague—'mystery discount' with no discount amount, terms, or product details visible.
- Clear instruction to select a benefit
- No discount percentage or value stated
- No mention of the collagen product from the ad
- No expiration date or urgency
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