Zesty Paws
Facebook · Instagram · Video
The ad
#ad Cats are incredibly sensitive to their environment, so small changes can make a big difference in their stress levels. I love the @zestypaws Cat Calming Diffuser in clinic for nervous patients, and it’s also really helpful at home for things like visitors, loud noises, or routine changes. Available on Amazon if you want to try it for your cat. Link in bio or comment "Zesty" and I'll send you the link. #ZestyPaws #ZestyPawsPartner
Shop nowThe funnel behind it
Offer: Veterinarian formulated cat calming diffuser with 30-day supply. $27.98 (was $34.97). Subscribe & save 20% on first 3 orders + 10% on recurring shipments.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's veterinarian-recommended positioning into a trust-rich product page. The offer is clear with strong social proof (301 reviews, 4.2 stars, certification badges). The headline and CTA are functional but could be more emotionally compelling. Message match is excellent—the ad's focus on stress relief for nervous cats aligns perfectly with the page's veterinarian-formulated positioning. Mobile experience is adequate but not optimized. The critical weakness is the PageSpeed score of 32, which severely impacts user experience and conversion potential. The subscription option with 20% savings is well-positioned. Overall, strong conversion fundamentals undermined by poor technical performance.
What this funnel does right. Steal these.
- Trust signals: Excellent trust signals: veterinarian-formulated badge, NASC certification, B-Corp certified, 100% Satisfaction Guarantee, extensive customer reviews with images/videos, professional product photography, clear ingredient/description sections.
- Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Good contrast and placement. Secondary CTAs for subscription option also clear.
- Social proof: Strong social proof: 4.2/5 stars (301 reviews), 64% recommend rate, NASC-certified, B-Corp certified, 380,000+ 5-star ratings mentioned. Multiple customer images/videos shown. 'Pet Parent Favorite' badge adds credibility.
- Message match: Strong alignment between ad (veterinarian-recommended for nervous cats, stress relief) and landing page (veterinarian formulated, calming pheromones, stress reduction). Ad mentions clinic use; page emphasizes professional formulation.
- Offer clarity: Clear product offering: Cat Calming Diffuser Starter Kit with 30-day supply. Price clearly shown ($27.98, marked down from $34.97). Subscription option with 20% savings is well-presented.
- Mobile experience: Mobile-responsive layout appears functional with stacked elements. Product images, pricing, and CTA are accessible. Some text density in reviews section could be optimized for mobile readability.
- Headline: Headline 'Cat Calming Diffuser Starter Kit - 30 Day Supply' is descriptive and benefit-focused. Could be more emotionally compelling (e.g., emphasizing stress relief or calm behavior).
Where it's weak
- Page speed: PageSpeed score of 32 is critically poor. Significant performance issues will impact user experience, bounce rates, and conversions. Major optimization needed.
Full breakdown
Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. Good contrast and placement. Secondary CTAs for subscription option also clear.
PageSpeed score of 32 is critically poor. Significant performance issues will impact user experience, bounce rates, and conversions. Major optimization needed.
Excellent trust signals: veterinarian-formulated badge, NASC certification, B-Corp certified, 100% Satisfaction Guarantee, extensive customer reviews with images/videos, professional product photography, clear ingredient/description sections.
Mobile-responsive layout appears functional with stacked elements. Product images, pricing, and CTA are accessible. Some text density in reviews section could be optimized for mobile readability.
Headline 'Cat Calming Diffuser Starter Kit - 30 Day Supply' is descriptive and benefit-focused. Could be more emotionally compelling (e.g., emphasizing stress relief or calm behavior).
Strong social proof: 4.2/5 stars (301 reviews), 64% recommend rate, NASC-certified, B-Corp certified, 380,000+ 5-star ratings mentioned. Multiple customer images/videos shown. 'Pet Parent Favorite' badge adds credibility.
Strong alignment between ad (veterinarian-recommended for nervous cats, stress relief) and landing page (veterinarian formulated, calming pheromones, stress reduction). Ad mentions clinic use; page emphasizes professional formulation.
Clear product offering: Cat Calming Diffuser Starter Kit with 30-day supply. Price clearly shown ($27.98, marked down from $34.97). Subscription option with 20% savings is well-presented.
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