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The Ordinary

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51 days

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The ad

Targeted formulations to address signs of congestion, including enlarged pores and the factors that contribute to them.

Clear Congested, Oily Skin.

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Angle: Solution-oriented skincare targeting specific skin concernsHook: Problem-agitation (congestion, enlarged pores, oily skin)Format: Static image with product-focused copy

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UV Filters SPF 45 Serum.

—funnel score

58dIMAGE

UV Filters SPF 45 Serum.

—funnel score

52dIMAGE

UV Filters SPF 45 Serum.

—funnel score

50dIMAGE

Clear Congested, Oily Skin.

—funnel score

49dIMAGE

UV Filters SPF 45 Serum.

—funnel score

48dIMAGE

Clear Congested, Oily Skin.

—funnel score

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