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Wild One

Facebook · Instagram · Audience Network · Video

Active

All Wild One ads & funnels →Meta Ad Library

Days running

141 days

Funnel score

74/100

Page speed

42/100

The ad

The Air Collection is here—lighter, brighter, and now available at wildone.com

Shop The Air Collection Now

Shop now

Angle: New product launch with lifestyle positioningHook: Product announcement with benefit-driven descriptorsFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Lightweight, easy-to-use, and accessible dog walking gear—streamlined silhouettes and features without sacrificing style or quality

Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts the ad promise into a cohesive product showcase. The Air Collection is clearly positioned as a lightweight, accessible alternative to the Classic line, with strong visual hierarchy and multiple conversion paths. Customer testimonials add credibility, and the detailed product specifications (cushioned chest panel, two leash attachment points, 90 lb pull tolerance) build confidence. However, the critical weakness is page speed (42/100), which will significantly hamper conversion performance, especially on mobile devices where users have lower patience thresholds. The page would benefit from image optimization, lazy loading, and performance improvements. CTAs are somewhat fragmented across multiple product sections rather than having a single dominant conversion goal. Overall, strong creative and messaging execution undermined by technical performance issues.

What this funnel does right. Steal these.

Message match: Excellent alignment between ad messaging and landing page. Ad promises 'lighter, brighter' collection; page delivers with hero imagery, product benefits, and collection comparison.
Trust signals: Strong trust signals: brand logo, customer testimonials with names, detailed product specifications, comparison tables, social media links, comprehensive footer with policies and support options.
Mobile experience: Mobile-responsive design with vertical stacking of content. Hero image, product cards, and CTAs adapt well. Navigation and shopping experience appear optimized for mobile.
Headline: Strong, benefit-driven headline 'The Air Collection' with supporting copy about streamlined silhouettes and accessibility. Matches ad messaging well.
Offer clarity: Clear product collection positioning with specific benefits (lighter, brighter, simplified). Comparison table helps differentiate Air vs Classic collections effectively.
Call to action: Multiple CTAs present ('Shop Step-In Harness', 'Shop Quick-Release Collar', 'Shop Lightweight Leash', 'Shop The Air Collection'). Primary CTAs are clear but somewhat scattered across page sections.
Social proof: Good inclusion of 5-star customer reviews with specific use cases (pulling prevention, comfort, durability). Three testimonials provide credibility but limited quantity for a product launch.

Where it's weak

Page speed: PageSpeed score of 42 is significantly below optimal (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile.

Full breakdown

Call to action7/10

Multiple CTAs present ('Shop Step-In Harness', 'Shop Quick-Release Collar', 'Shop Lightweight Leash', 'Shop The Air Collection'). Primary CTAs are clear but somewhat scattered across page sections.

Page speed4/10

PageSpeed score of 42 is significantly below optimal (target 75+). Slow load times will negatively impact conversion rates and user experience, particularly on mobile.

Trust signals8/10

Strong trust signals: brand logo, customer testimonials with names, detailed product specifications, comparison tables, social media links, comprehensive footer with policies and support options.

Mobile experience8/10

Mobile-responsive design with vertical stacking of content. Hero image, product cards, and CTAs adapt well. Navigation and shopping experience appear optimized for mobile.

Headline8/10

Strong, benefit-driven headline 'The Air Collection' with supporting copy about streamlined silhouettes and accessibility. Matches ad messaging well.

Social proof7/10

Good inclusion of 5-star customer reviews with specific use cases (pulling prevention, comfort, durability). Three testimonials provide credibility but limited quantity for a product launch.

Message match9/10

Excellent alignment between ad messaging and landing page. Ad promises 'lighter, brighter' collection; page delivers with hero imagery, product benefits, and collection comparison.

Offer clarity8/10

Clear product collection positioning with specific benefits (lighter, brighter, simplified). Comparison table helps differentiate Air vs Classic collections effectively.