OllieSmile
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The ad

Have you ever heard of hydroxyapatite? Hydroxyapatite is the essential ingredient that makes up the human bone, including our teeth. It is known for its ability to protect the enamel covering our teeth, rebuild decayed enamel, and prevent demineralization. When most people think of toothpaste, they think of fluoride as being a critical ingredient. That it needs to be included in their dental routine to maintain healthy teeth. After all, fluoride has been scientifically proven to help teeth become stronger in resisting bacteria and fighting tooth decay. Plus, it helps balance the levels of mineralization in our mouth. This to ensure that your tooth’s enamel does not fall prey to dental caries (cavities). However, what most individuals do not know about hydroxyapatite is that it is the hardest substance in our body. It has a significant ability to improve dental hygiene. Much like fluoride, hydroxyapatite can help restore demineralized enamel effectively. And it is a natural alternative to fluoride which is fortified into toothpaste. While hydroxyapatite is still a relatively untapped market in the United States, the Japanese have been relying on it to prevent cavities for the last 30 years and it is the gold standard ingredient for toothpastes in Japan. Nasa pioneered the use of Hydroxyapatite in the 70’s to help replace mineral loss when astronauts were in outer space. A Japanese company later acquired patents from NASA for use in the dental field. My favorite toothpaste with hydroxyapatite is Ollie Clean Mint Toothpaste. It has a 10% Hydroxyapatite formula, potassium nitrate (for sensitivity) and no fluoride. this is actually the only toothpaste I have found that has a true 10% hydroxyapatite formula! So if you are ready to upgrade your oral health, give Ollie a try. 🦷 ✨ Strengthen your enamel and oral health ✨ Non-sensitive formula ✨ All natural ingredients ✨ Dentist-Approved Toothpaste
Fluoride Free Cavity Protection 🦷
Shop nowThe funnel behind it

Offer: You've got 10% off your first order
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
The landing page effectively captures the ad's core message about fluoride-free, hydroxyapatite-based cavity protection with a clear discount offer (10% off). However, CRO is hindered by moderate PageSpeed performance (56), lack of visible social proof/reviews on the page itself, and missing trust signals like certifications or guarantees. The popup overlay is mobile-friendly but may reduce product page visibility. The message match is strong, but conversion optimization could improve with faster load times, customer testimonials, and more prominent trust indicators.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout appears clean and responsive with centered popup; text is readable and CTA is thumb-friendly, though popup may obscure product details
- Message match: Strong alignment between ad's hydroxyapatite/fluoride-free positioning and landing page focus; popup offer matches ad promise of discount
- Call to action: CTA button 'CONFIRM' in popup is visible and action-oriented, though 'Shop now' in ad creates slight friction with confirmation flow rather than direct purchase
- Headline: Headline 'Fluoride Free Cavity Protection' is clear and benefit-driven, matching the ad's key differentiator, though could be more specific about the hydroxyapatite angle
- Offer clarity: 10% off first order is clear in popup, but the landing page doesn't prominently display the offer terms, conditions, or discount code visibility
Where it's weak
- Social proof: Ad mentions 'Dentist-Approved' but landing page lacks visible reviews, ratings, testimonials, or trust badges to reinforce credibility
Full breakdown
CTA button 'CONFIRM' in popup is visible and action-oriented, though 'Shop now' in ad creates slight friction with confirmation flow rather than direct purchase
PageSpeed score of 56 indicates moderate performance issues; mobile experience may suffer from slow load times affecting conversion
Mentions NASA heritage and Japanese market validation in ad, but landing page lacks visible security badges, certifications, return policy, or customer reviews to build trust
Mobile layout appears clean and responsive with centered popup; text is readable and CTA is thumb-friendly, though popup may obscure product details
Headline 'Fluoride Free Cavity Protection' is clear and benefit-driven, matching the ad's key differentiator, though could be more specific about the hydroxyapatite angle
Ad mentions 'Dentist-Approved' but landing page lacks visible reviews, ratings, testimonials, or trust badges to reinforce credibility
Strong alignment between ad's hydroxyapatite/fluoride-free positioning and landing page focus; popup offer matches ad promise of discount
10% off first order is clear in popup, but the landing page doesn't prominently display the offer terms, conditions, or discount code visibility
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