Beauty Pie
Facebook · Instagram · Audience Network · Video
The ad
We can’t believe it’s not butter... Sound on to hear our Art Director’s reaction to swatching our scrumptious new Wondercolour Glossy Peptide Lip Butter shades. From the best lip lab in Korea comes the NEW Wondercolour Glossy Peptide Lip Butter – a meltingly soft, highly pigmented lip butter clinically proven to hydrate lips for 12 hours.* The hybrid formula delivers the water-like shine of a gloss and the deep nourishment of an oil with a Triple Peptide Complex to visibly firm, smooth and plump.
Calling all beauty lovers
Shop nowThe funnel behind it
Offer: NEW Wondercolour Glossy Peptide Lip Butter – meltingly soft, highly pigmented, clinically proven to hydrate lips for 12 hours. Triple Peptide Complex to visibly firm, smooth and plump.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts browsers into buyers through strong social proof, clear product benefits, and transparent pricing. The 4.2-star rating with 72 verified reviews is compelling, and the dual pricing model (member vs. non-member) creates urgency. However, three factors limit conversion potential: (1) PageSpeed score of 54 is problematic—slow load times will increase bounce rates; (2) the generic headline 'Calling all beauty lovers' doesn't match the ad's specific, playful positioning around the 'butter' product innovation; (3) the ad's sensory/emotional tone ('sound on', 'scrumptious') contrasts with the landing's clinical, benefit-focused copy, creating message misalignment. The CTA is clear but could be more prominent and include urgency messaging. Mobile experience is solid, and trust signals are strong. Recommendations: optimize page speed (critical), align headline to product innovation, reinforce the playful 'butter' positioning in landing copy, add urgency to CTA, and consider above-fold member pricing visibility.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: Authentic Reviews badge, verified customer reviews, clinical claims ('clinically proven'), specific ingredient benefits (Hyaluronic Acid, Macadamia Oil), made in Korea, detailed product benefits section, member pricing transparency. Beauty Pie branding established.
- Mobile experience: Mobile-responsive layout works well. Product images, color swatches, and pricing are accessible. Navigation is clean. Minor: review section could be more scannable on mobile; some text blocks are dense.
- Social proof: Strong social proof: 4.2/5 stars (72 reviews), 64% recommend rate, multiple 5-star verified reviews with specific benefits mentioned (comfortable, moisturizing, long-lasting, natural color). Authentic Reviews badge adds credibility. Good distribution across quality/value ratings.
- Offer clarity: Clear product positioning: Glossy Peptide Lip Butter with specific benefits (12-hour hydration, Triple Peptide Complex). Dual pricing clearly shown ($27 regular, $16 member). Shade selection visible. Minor: could emphasize 'new' more prominently on landing.
- Call to action: Clear 'Shop now' CTA with price ($27) visible. However, placement is mid-page and could be more prominent. Member pricing alternative ($16) is shown but requires scrolling to discover. No urgency messaging (e.g., 'Limited time', 'Member exclusive').
Where it's weak
- Page speed: PageSpeed score of 54 is below optimal (target 75+). This impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Significant CRO concern.
Full breakdown
Clear 'Shop now' CTA with price ($27) visible. However, placement is mid-page and could be more prominent. Member pricing alternative ($16) is shown but requires scrolling to discover. No urgency messaging (e.g., 'Limited time', 'Member exclusive').
PageSpeed score of 54 is below optimal (target 75+). This impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Significant CRO concern.
Strong trust signals: Authentic Reviews badge, verified customer reviews, clinical claims ('clinically proven'), specific ingredient benefits (Hyaluronic Acid, Macadamia Oil), made in Korea, detailed product benefits section, member pricing transparency. Beauty Pie branding established.
Mobile-responsive layout works well. Product images, color swatches, and pricing are accessible. Navigation is clean. Minor: review section could be more scannable on mobile; some text blocks are dense.
Generic 'Calling all beauty lovers' doesn't match the specific product or ad's playful 'butter' positioning. Misses opportunity to reinforce the unique selling proposition. Should be more specific to the product innovation or benefit.
Strong social proof: 4.2/5 stars (72 reviews), 64% recommend rate, multiple 5-star verified reviews with specific benefits mentioned (comfortable, moisturizing, long-lasting, natural color). Authentic Reviews badge adds credibility. Good distribution across quality/value ratings.
Ad emphasizes playful 'butter' positioning and Korean lab innovation; landing page focuses on clinical benefits and peptide complex. Ad's sensory/emotional angle ('sound on', 'scrumptious') doesn't match landing's technical/benefit-driven copy. Moderate disconnect.
Clear product positioning: Glossy Peptide Lip Butter with specific benefits (12-hour hydration, Triple Peptide Complex). Dual pricing clearly shown ($27 regular, $16 member). Shade selection visible. Minor: could emphasize 'new' more prominently on landing.
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