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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

67 days

Funnel score

69/100

Page speed

55/100

The ad

Have you ever heard of hydroxyapatite? Hydroxyapatite is the essential ingredient that makes up the human bone, including our teeth. It is known for its ability to protect the enamel covering our teeth, rebuild decayed enamel, and prevent demineralization. When most people think of toothpaste, they think of fluoride as being a critical ingredient. That it needs to be included in their dental routine to maintain healthy teeth. After all, fluoride has been scientifically proven to help teeth become stronger in resisting bacteria and fighting tooth decay. Plus, it helps balance the levels of mineralization in our mouth. This to ensure that your tooth’s enamel does not fall prey to dental caries (cavities). However, what most individuals do not know about hydroxyapatite is that it is the hardest substance in our body. It has a significant ability to improve dental hygiene. Much like fluoride, hydroxyapatite can help restore demineralized enamel effectively. And it is a natural alternative to fluoride which is fortified into toothpaste. While hydroxyapatite is still a relatively untapped market in the United States, the Japanese have been relying on it to prevent cavities for the last 30 years and it is the gold standard ingredient for toothpastes in Japan. Nasa pioneered the use of Hydroxyapatite in the 70’s to help replace mineral loss when astronauts were in outer space. A Japanese company later acquired patents from NASA for use in the dental field. My favorite toothpaste with hydroxyapatite is Ollie Clean Mint Toothpaste. It has a 10% Hydroxyapatite formula, potassium nitrate (for sensitivity) and no fluoride. this is actually the only toothpaste I have found that has a true 10% hydroxyapatite formula! So if you are ready to upgrade your oral health, give Ollie a try. 🦷 ✨ Strengthen your enamel and oral health ✨ Non-sensitive formula ✨ All natural ingredients ✨ Dentist-Approved Toothpaste

Fluoride Free Cavity Protection 🦷

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Angle: Natural alternative superiority - positioning hydroxyapatite as a scientifically-backed, fluoride-free solution used globally for decadesHook: Educational curiosity question with credibility building (NASA/Japan references)Format: Video - likely product demonstration or educational explainer with testimonial elements

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The funnel behind it

Offer: Three-Pack: $28.61 (Save 29%) with Subscribe & Save option, or Single for $12.71 (Save 25%)

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69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This product page does several things well: it has strong social proof with 4,071 reviews and a 4.6-star rating, excellent trust signals including verified buyer testimonials with photos, and clear offer presentation with multiple purchase options (Subscribe & Save, Single, Two-Pack). However, it struggles with mobile optimization (the layout appears cramped), page speed is poor at 55/100, and the headline could be more benefit-driven. The page effectively communicates the unique hydroxyapatite ingredient and its benefits through detailed educational content, but the CTA placement and prominence could be improved for better conversion.

What this funnel does right. Steal these.

Trust signals: Strong trust signals include verified buyer badges, detailed customer testimonials with photos, ingredient transparency with an 11-ingredient breakdown, educational content about hydroxyapatite, and brand consistency throughout.
Social proof: Exceptional social proof with 4,071 verified reviews, 4.6-star rating, 90% would recommend, and multiple customer testimonials with photos showing real users and their positive experiences.
Message match: The page strongly aligns with the ad's focus on hydroxyapatite as a fluoride-free cavity protection alternative, with extensive educational content about the ingredient's benefits and origins.
Offer clarity: Multiple pricing options are clearly displayed with savings percentages (Three-Pack $28.61 Save 29%, Single $12.71 Save 25%), though the Subscribe & Save distinction could be more prominent.
Call to action: The 'Add to cart' button is clearly visible and uses the brand's teal color, but it's not particularly compelling or benefit-driven compared to alternatives like 'Get Whiter Teeth' or 'Start My Subscription.'

Where it's weak

Page speed: PageSpeed score of 55/100 indicates poor performance; the page likely has slow load times due to multiple high-resolution product images and embedded review content.
Mobile experience: The layout appears cramped on mobile with product images, color swatches, and pricing options competing for space; the subscription/purchase toggle and multiple CTAs may cause confusion on smaller screens.

Full breakdown

Call to action7/10

The 'Add to cart' button is clearly visible and uses the brand's teal color, but it's not particularly compelling or benefit-driven compared to alternatives like 'Get Whiter Teeth' or 'Start My Subscription.'

Page speed3/10

PageSpeed score of 55/100 indicates poor performance; the page likely has slow load times due to multiple high-resolution product images and embedded review content.

Trust signals9/10

Strong trust signals include verified buyer badges, detailed customer testimonials with photos, ingredient transparency with an 11-ingredient breakdown, educational content about hydroxyapatite, and brand consistency throughout.

Mobile experience5/10

The layout appears cramped on mobile with product images, color swatches, and pricing options competing for space; the subscription/purchase toggle and multiple CTAs may cause confusion on smaller screens.

Headline6/10

The headline '10% nHap Remineralizing Toothpaste - Clean Mint' is descriptive but lacks emotional benefit language; it focuses on ingredients rather than customer outcomes.

Social proof9/10

Exceptional social proof with 4,071 verified reviews, 4.6-star rating, 90% would recommend, and multiple customer testimonials with photos showing real users and their positive experiences.

Message match8/10

The page strongly aligns with the ad's focus on hydroxyapatite as a fluoride-free cavity protection alternative, with extensive educational content about the ingredient's benefits and origins.

Offer clarity8/10

Multiple pricing options are clearly displayed with savings percentages (Three-Pack $28.61 Save 29%, Single $12.71 Save 25%), though the Subscribe & Save distinction could be more prominent.