Rare Beauty
Facebook · Instagram · Messenger · Image
The ad
Get 10% off your first order $30+ 💖 Subscribe and be the first to know about new launches.
10% Off Your First Order Over $30
Shop nowThe funnel behind it
Offer: Get 10% off your first order $30+ 💖 Subscribe and be the first to know about new launches.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Rare Beauty collection page does well with strong visual presentation, excellent product photography, and abundant social proof through star ratings and review counts on every product. The page excels at trust-building with recognizable branding and consistent design. However, it struggles significantly with offer clarity—the 10% discount mentioned in the ad is not prominently displayed on the page itself, creating a disconnect between ad promise and landing experience. The primary CTA is generic "ADD TO BAG" rather than action-oriented, and the page speed is critically poor at 38/100, which will severely impact conversion rates and user experience. Mobile optimization appears adequate but the slow load time undermines the mobile experience.
What this funnel does right. Steal these.
- Social proof: Every product displays star ratings and review counts (ranging from 6 to 780+ reviews), providing strong social proof throughout the page.
- Trust signals: Strong trust signals include the recognizable Rare Beauty brand, consistent professional design, abundant product reviews, and clear product information.
- Headline: The headline 'Browse All Beauty Products' is clear and descriptive but generic and doesn't reinforce the promotional offer from the ad.
Where it's weak
- Page speed: PageSpeed score of 38/100 is critically poor and will cause significant user abandonment, especially on mobile devices.
- Offer clarity: The 10% discount promised in the ad is not visible on this collection page, creating significant disconnect between ad messaging and landing page experience.
- Message match: The ad promises 10% off first orders over $30, but the landing page shows a standard product collection with no visible discount messaging or first-time buyer incentive.
- Call to action: The primary CTA 'ADD TO BAG' is functional but generic and doesn't create urgency or reinforce the limited-time discount offer.
Full breakdown
The primary CTA 'ADD TO BAG' is functional but generic and doesn't create urgency or reinforce the limited-time discount offer.
PageSpeed score of 38/100 is critically poor and will cause significant user abandonment, especially on mobile devices.
Strong trust signals include the recognizable Rare Beauty brand, consistent professional design, abundant product reviews, and clear product information.
The layout appears responsive with proper spacing and touch-friendly buttons, but the critical page speed issue of 38/100 severely compromises mobile usability.
The headline 'Browse All Beauty Products' is clear and descriptive but generic and doesn't reinforce the promotional offer from the ad.
Every product displays star ratings and review counts (ranging from 6 to 780+ reviews), providing strong social proof throughout the page.
The ad promises 10% off first orders over $30, but the landing page shows a standard product collection with no visible discount messaging or first-time buyer incentive.
The 10% discount promised in the ad is not visible on this collection page, creating significant disconnect between ad messaging and landing page experience.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.