The Farmer's Dog
Facebook · Instagram · Audience Network · Video
The ad
Feeding real, fresh food has real, healthy benefits for dogs. Get 50% off your first box and give your dog a fresh start.
Get 50% off your first box
Shop nowThe funnel behind it
Offer: Get 50% off your first box
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
The Farmer's Dog landing page effectively communicates its value proposition with strong social proof and clear offer messaging. The page successfully addresses the ad promise of fresh food benefits and the 50% discount incentive. Trust is well-established through scientific validation, veterinary credentials, and transparent ingredient sourcing. However, the page suffers from a critical performance issue with a PageSpeed score of 31, which will severely hamper conversion rates and user experience. The mobile experience is solid, but slow load times will frustrate mobile users especially. CTAs are present but could be more unified and prominent. The personalization angle ("Build your plan") is a strong differentiator but requires users to engage further before seeing pricing.
What this funnel does right. Steal these.
- Offer clarity: 50% off first box is prominently displayed and repeated throughout. Clear value proposition with specific discount amount.
- Trust signals: Strong trust signals: Cornell University research, board-certified nutritionists, on-staff veterinarians, AAFCO certification, human-grade safety standards, vet testimonials. Transparent about ingredients and process.
- Mobile experience: Page appears well-optimized for mobile with stacked layout, readable text, and accessible buttons. Images scale appropriately. Navigation is clean.
- Headline: "More good years start here" is compelling and benefit-focused. Aligns well with aging/health positioning. Could be more direct about the discount.
- Social proof: Strong social proof: Cornell University study cited, veterinarian testimonial (Madison Phillips, DVM), mention of thousands of vets recommending, clinical validation. Missing specific review counts or customer testimonials.
- Message match: Strong alignment: ad emphasizes fresh food benefits and 50% discount; page delivers on both with detailed product benefits, personalization, and discount offer. Messaging is consistent.
- Call to action: Multiple CTAs present ("See plans & pricing", "Build my plan", "Build personalized plan"). Primary CTA is clear but could be more prominent. "Shop now" from ad doesn't appear to be the main CTA on page.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, user experience, and bounce rates. Major performance issue.
Full breakdown
Multiple CTAs present ("See plans & pricing", "Build my plan", "Build personalized plan"). Primary CTA is clear but could be more prominent. "Shop now" from ad doesn't appear to be the main CTA on page.
PageSpeed score of 31 is critically poor. This will significantly impact conversion rates, user experience, and bounce rates. Major performance issue.
Strong trust signals: Cornell University research, board-certified nutritionists, on-staff veterinarians, AAFCO certification, human-grade safety standards, vet testimonials. Transparent about ingredients and process.
Page appears well-optimized for mobile with stacked layout, readable text, and accessible buttons. Images scale appropriately. Navigation is clean.
"More good years start here" is compelling and benefit-focused. Aligns well with aging/health positioning. Could be more direct about the discount.
Strong social proof: Cornell University study cited, veterinarian testimonial (Madison Phillips, DVM), mention of thousands of vets recommending, clinical validation. Missing specific review counts or customer testimonials.
Strong alignment: ad emphasizes fresh food benefits and 50% discount; page delivers on both with detailed product benefits, personalization, and discount offer. Messaging is consistent.
50% off first box is prominently displayed and repeated throughout. Clear value proposition with specific discount amount.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.