Legion
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The ad
🚨 BOGO 50% OFF Pulse Pre-Workout at The Vitamin Shoppe! Pulse is a naturally sweetened and flavored pre-workout made with clinically effective doses of 6 lab-tested ingredients shown to boost energy, focus, mood, strength, and stamina. Even better, you get all the benefits without the jitters, digestive discomfort, or post-workout crash. ✅ No sugar, soy, gluten, artificial sweeteners, flavors, food dyes, fillers, or other unnecessary junk ✅ Third-party lab-tested for purity and accuracy and certified by Labdoor™ to meet or exceed FDA safety guidelines ✅ Supported by 467 peer-reviewed scientific studies validating the ingredients and doses Ready to try Pulse? Grab yours at your local Vitamin Shoppe today. Plus, for a limited time, buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Find a store near you: https://legionathletics.com/stores/vitamin-shoppe
Legion
See detailsThe funnel behind it
Offer: Buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant issues that undermine conversion potential. The page does well with a clear, prominent headline matching the ad offer (BOGO 50% off), good visual hierarchy with product imagery, and a clean mobile-responsive design. However, it fails critically in several areas: the primary CTA is a "Filters" button for store locator functionality rather than a conversion-focused action, the page shows "No locations found" for the postal code entered (10001), creating immediate friction and abandonment risk, there's minimal trust signals or social proof visible, page speed is extremely poor (11/100 PageSpeed score), and the offer clarity is muddled by the store-locator-first approach rather than leading with product benefits or purchase options. The disconnect between the ad's promise to "find a store near you" and the broken store locator experience is a critical conversion killer.
What this funnel does right. Steal these.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly matches the ad and clearly communicates the core offer.
- Mobile experience: The layout appears responsive with proper spacing and touch-friendly elements, though the store locator map may be difficult to interact with on small screens.
- Message match: The page headline and hero section match the ad's BOGO offer messaging, though the execution shifts focus to store locator rather than purchase.
Where it's weak
- Page speed: PageSpeed score of 11/100 indicates severe performance issues that will cause high bounce rates and poor user experience.
- Call to action: The primary CTA is a 'Filters' button for the store locator, not a conversion-focused action like 'Shop Now' or 'Find Stores & Buy'.
- Social proof: The page mentions '467 peer-reviewed scientific studies' in the ad copy and references Labdoor™ certification, but these are not prominently displayed on the landing page itself.
- Trust signals: The page displays the Legion logo and mentions The Vitamin Shoppe partnership, but lacks visible customer reviews, testimonials, guarantees, or security badges.
- Offer clarity: The BOGO 50% offer is stated clearly in the headline, but the page prioritizes store locator over explaining the offer details or purchase path.
Full breakdown
The primary CTA is a 'Filters' button for the store locator, not a conversion-focused action like 'Shop Now' or 'Find Stores & Buy'.
PageSpeed score of 11/100 indicates severe performance issues that will cause high bounce rates and poor user experience.
The page displays the Legion logo and mentions The Vitamin Shoppe partnership, but lacks visible customer reviews, testimonials, guarantees, or security badges.
The layout appears responsive with proper spacing and touch-friendly elements, though the store locator map may be difficult to interact with on small screens.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly matches the ad and clearly communicates the core offer.
The page mentions '467 peer-reviewed scientific studies' in the ad copy and references Labdoor™ certification, but these are not prominently displayed on the landing page itself.
The page headline and hero section match the ad's BOGO offer messaging, though the execution shifts focus to store locator rather than purchase.
The BOGO 50% offer is stated clearly in the headline, but the page prioritizes store locator over explaining the offer details or purchase path.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.