Rare Beauty
Facebook · Instagram · Messenger · Video
The ad
Notes you can almost taste. Rare Eau da parfum available to shop on rarebeauty.com and @sephora.
Shop nowThe funnel behind it
Offer: -30% sur une sélection de parfums non soldés
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page excels at mobile optimization with a clean, vertical layout and prominent category navigation, plus strong social proof through customer reviews (2230+ ratings) and "Hot on social" sections. However, it suffers from poor message-to-ad match—the ad promotes a specific Rare Beauty eau de parfum product, but the page displays a generic -30% promotion on unsold perfumes with no prominent Rare Beauty product visibility above the fold. The page also has a slow PageSpeed score of 54, and the primary CTA "Découvrir" (Discover) is generic rather than action-oriented. Trust is solid with clear service benefits, return policies, and brand credibility, but the disconnect between ad promise and landing page content significantly undermines conversion potential.
What this funnel does right. Steal these.
- Mobile experience: Excellent mobile optimization with vertical scrolling layout, large touch targets, clear category buttons, and responsive product cards that adapt well to narrow screens.
- Trust signals: Strong trust signals including Sephora brand authority, clear service benefits (2h Click & Collect, free shipping over €60, 14-day returns), customer reviews, and transparent policies in the footer.
- Social proof: Strong social proof throughout the page including 2230+ customer reviews on featured products, 5-star ratings, 'Best seller' badges, and 'Hot on social' section highlighting trending products.
- Offer clarity: The -30% discount on unsold perfumes is clearly stated at the top and in the hero section, but the offer lacks specificity about which products qualify and conditions are relegated to small print.
Where it's weak
- Message match: Critical mismatch: the ad promotes a specific Rare Beauty eau de parfum product, but the landing page shows a generic -30% perfume promotion with no prominent Rare Beauty product visibility in the above-fold content.
- Call to action: Multiple 'Découvrir' (Discover) buttons are generic and lack urgency; no prominent 'Shop now' CTA matching the ad's call-to-action, and the primary CTA doesn't create conversion momentum.
- Page speed: PageSpeed score of 54 indicates moderate performance issues; the page likely has slow load times that could impact user experience and conversion rates on mobile devices.
Full breakdown
Multiple 'Découvrir' (Discover) buttons are generic and lack urgency; no prominent 'Shop now' CTA matching the ad's call-to-action, and the primary CTA doesn't create conversion momentum.
PageSpeed score of 54 indicates moderate performance issues; the page likely has slow load times that could impact user experience and conversion rates on mobile devices.
Strong trust signals including Sephora brand authority, clear service benefits (2h Click & Collect, free shipping over €60, 14-day returns), customer reviews, and transparent policies in the footer.
Excellent mobile optimization with vertical scrolling layout, large touch targets, clear category buttons, and responsive product cards that adapt well to narrow screens.
The headline 'Exclusivité web : -30% sur une sélection de parfums non soldés !' is clear but generic and doesn't align with the ad's focus on a specific Rare Beauty eau de parfum product.
Strong social proof throughout the page including 2230+ customer reviews on featured products, 5-star ratings, 'Best seller' badges, and 'Hot on social' section highlighting trending products.
Critical mismatch: the ad promotes a specific Rare Beauty eau de parfum product, but the landing page shows a generic -30% perfume promotion with no prominent Rare Beauty product visibility in the above-fold content.
The -30% discount on unsold perfumes is clearly stated at the top and in the hero section, but the offer lacks specificity about which products qualify and conditions are relegated to small print.
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