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Parachute Home

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17 days

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The ad

Parachute Home ad creative

Anyone who claims linen sheets are scratchy has simply chosen the wrong linen. Good linen bedding softens with age, wear and, in my house, a little tough love. So if you’ve been wondering how to soften linen sheets, the answer is often simply to use them. And yes, linen wrinkles. It’s a natural fibre. You have wrinkles too, and nobody’s asking you to leave the bed. For my US followers asking for a bed linen recommendation, this is @parachutehome in Pebble and Warm Grey, finished with the Natural Linen Blanket. Soft, relaxed and allowed to wrinkle in peace. Also, no diagonal blankets. We’ve discussed this. #ParachutePartner

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Angle: Reframing linen sheet objections through lifestyle acceptance and natural product benefitsHook: Contrarian statement addressing common misconceptionFormat: Video testimonial/lifestyle content

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