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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

123 days

Funnel score

79/100

Page speed

51/100

The ad

Have You Ever Heard of PAP Whitening? When most people think of teeth whitening, they think of peroxide. It’s been the “standard” for years — the ingredient behind those popular whitening strips that promise a bright smile in days. The problem? Peroxide doesn’t just whiten. It also eats away at your enamel and leaves your teeth feeling painfully sensitive. That’s where PAP comes in — a modern, enamel-safe alternative to peroxide that whitens without damage. PAP uses an oxygen-based reaction to lift stains at the molecular level, targeting the same discoloration that peroxide does, but without breaking down your enamel or irritating your gums. It’s the future of whitening — gentle, effective, and sensitivity-free. But that’s only part of the magic. Ollie’s PAP + Enzyme Whitening Strips go a step further by combining natural enzymes (like papain from papaya and bromelain from pineapple) with nano hydroxyapatite — the same mineral that makes up 97% of your tooth enamel. While PAP and enzymes dissolve stubborn stains from coffee, tea, and wine, hydroxyapatite works to rebuild and strengthen enamel from within. Think of it as whitening and repairing at the same time. Hydroxyapatite has been trusted in Japan for over 30 years as the gold standard for enamel care — even approved by their Ministry of Health. And it’s no coincidence NASA originally developed it to help astronauts restore lost minerals while in space. Now, that same space-age mineral is helping people around the world achieve a brighter, stronger, and healthier smile — all from home. If you’ve been avoiding whitening strips because of sensitivity, it’s time to switch to something better. Ollie’s PAP + Enzyme + Hydroxyapatite formula gives you visible whitening in days — without the pain, the burn, or the damage. ✨ Peroxide-Free & Enamel Safe ✨ Strengthens with Hydroxyapatite ✨ Enzyme-Activated Stain Removal ✨ Dentist-Approved Whitening, No Sensitivity Your smile deserves more than bleach. It deserves science that works with your teeth — not against them.

Whiten & Rebuild Your Enamel 🦷

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Angle: Problem-solution with scientific superiority (peroxide damage vs. PAP safety + enamel repair)Hook: Question + pain point revelation (sensitivity concerns from traditional whitening)Format: Image ad with educational long-form copy

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The funnel behind it

Offer: PAP + Enzyme + Hydroxyapatite whitening strips: peroxide-free, enamel-safe, enzyme-activated stain removal with sensitivity-free whitening. Visible results in days.

Visit landing page →

79/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing product page with excellent message-to-market fit. The landing page effectively converts the ad's core promise (enamel-safe whitening via PAP + enzymes + hydroxyapatite) into detailed product education and social proof. Strengths include crystal-clear value proposition, abundant customer testimonials with visual proof, detailed ingredient explanations, and strong trust signals. The 10% discount popup is well-placed to capture emails. Main weakness is the PageSpeed score of 51, which could reduce conversions by 5-10% on mobile. The page structure flows logically from problem (peroxide sensitivity) → solution (PAP + enzymes) → proof (reviews, ratings, expert endorsements) → action (CTA). Comparison table effectively positions Ollie against standard whitening strips. Customer reviews address common objections (sensitivity, results timeline) proactively.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: high star ratings (4.9/5), large customer base (50,000+), verified customer reviews with photos, dentist/hygienist endorsements, specific ingredient sourcing (hydroxyapatite from Japan, NASA connection), detailed FAQ section, and transparent comparison with competitors.
Message match: Excellent alignment between ad and landing page. Ad emphasizes PAP + enzyme + hydroxyapatite formula, enamel safety, and sensitivity-free whitening. Page reinforces all these points with detailed explanations, comparison tables, and customer validation. No disconnect.
Offer clarity: Crystal clear value proposition: PAP + enzyme + hydroxyapatite formula that whitens without sensitivity or enamel damage. Specific benefits are well-articulated throughout the page with clear differentiation from peroxide-based competitors.
Mobile experience: Page appears well-optimized for mobile with stacked layout, readable text, and accessible CTAs. Popup discount offer is mobile-friendly. Minor spacing could be tighter, but overall mobile experience is solid.
Headline: Strong headline 'Whiten & Rebuild Your Enamel' clearly communicates dual benefit. Emoji adds visual appeal. Could be slightly more specific about the PAP/enzyme angle, but effectively conveys the core promise.
Social proof: Excellent social proof: 4.9/5 rating from 50,000+ customers mentioned multiple times, 74% would recommend, detailed customer reviews with before/after photos, verified buyer badges, and specific testimonials showing real results. Trusted by 50,000+ customers including dentists and hygienists.
Call to action: Multiple CTAs present ('Start Whitening My Teeth', 'Shop now'). Primary CTA is visible and action-oriented. Could be more prominent or use stronger language like 'Get 10% Off' to leverage the discount popup offer more effectively.

Where it's weak

Page speed: PageSpeed score of 51 indicates moderate performance issues. Page loads acceptably but has room for optimization. This could impact conversion rates, especially on mobile devices with slower connections.

Full breakdown

Call to action7/10

Multiple CTAs present ('Start Whitening My Teeth', 'Shop now'). Primary CTA is visible and action-oriented. Could be more prominent or use stronger language like 'Get 10% Off' to leverage the discount popup offer more effectively.

Page speed5/10

PageSpeed score of 51 indicates moderate performance issues. Page loads acceptably but has room for optimization. This could impact conversion rates, especially on mobile devices with slower connections.

Trust signals9/10

Strong trust signals: high star ratings (4.9/5), large customer base (50,000+), verified customer reviews with photos, dentist/hygienist endorsements, specific ingredient sourcing (hydroxyapatite from Japan, NASA connection), detailed FAQ section, and transparent comparison with competitors.

Mobile experience8/10

Page appears well-optimized for mobile with stacked layout, readable text, and accessible CTAs. Popup discount offer is mobile-friendly. Minor spacing could be tighter, but overall mobile experience is solid.

Headline8/10

Strong headline 'Whiten & Rebuild Your Enamel' clearly communicates dual benefit. Emoji adds visual appeal. Could be slightly more specific about the PAP/enzyme angle, but effectively conveys the core promise.

Social proof8/10

Excellent social proof: 4.9/5 rating from 50,000+ customers mentioned multiple times, 74% would recommend, detailed customer reviews with before/after photos, verified buyer badges, and specific testimonials showing real results. Trusted by 50,000+ customers including dentists and hygienists.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes PAP + enzyme + hydroxyapatite formula, enamel safety, and sensitivity-free whitening. Page reinforces all these points with detailed explanations, comparison tables, and customer validation. No disconnect.

Offer clarity9/10

Crystal clear value proposition: PAP + enzyme + hydroxyapatite formula that whitens without sensitivity or enamel damage. Specific benefits are well-articulated throughout the page with clear differentiation from peroxide-based competitors.