CeraVe Skincare
Facebook · Instagram · Video
The ad
The record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
Learn moreThe funnel behind it
Offer: $13.68 Price when purchased online | Free 90-day returns
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Walmart product page performs well on social proof with 4,888 reviews and a 4.7/5 rating prominently displayed, strong trust signals including dermatologist-developed claims and free 90-day returns, and clear offer pricing with multiple size options. However, it suffers significantly from poor page speed (31 PageSpeed score), which undermines user experience and conversion potential. The mobile experience appears functional but could be optimized further. The headline is descriptive but lengthy, and while the CTA is clear, the page relies heavily on Walmart's ecosystem rather than creating compelling standalone messaging that directly matches the ad's emphasis on makeup removal and ceramides.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4,888 verified reviews, 4.7/5 star rating, 83% 5-star reviews, customer photos, and detailed verified purchase testimonials visible throughout the page.
- Offer clarity: Price is prominently displayed at $13.68 with clear size options (3, 8, 12, 16 fl oz) and per-ounce pricing shown for comparison.
- Call to action: The primary 'Add to cart' CTA is large, blue, and prominently placed above the fold, though subscription and one-time purchase options add slight friction.
- Trust signals: Strong trust signals include dermatologist-developed formula, free 90-day returns, Walmart.com seller badge, ceramides and hyaluronic acid ingredients listed, and extensive verified customer reviews.
- Mobile experience: The page appears mobile-responsive with stacked layout and touch-friendly buttons, though the overall design could be more streamlined for smaller screens.
- Headline: The headline is descriptive and product-focused but lengthy and somewhat generic, lacking emotional appeal or benefit-driven language.
Where it's weak
- Page speed: PageSpeed score of 31 indicates severe performance issues that will significantly impact user experience and conversion rates on mobile devices.
Full breakdown
The primary 'Add to cart' CTA is large, blue, and prominently placed above the fold, though subscription and one-time purchase options add slight friction.
PageSpeed score of 31 indicates severe performance issues that will significantly impact user experience and conversion rates on mobile devices.
Strong trust signals include dermatologist-developed formula, free 90-day returns, Walmart.com seller badge, ceramides and hyaluronic acid ingredients listed, and extensive verified customer reviews.
The page appears mobile-responsive with stacked layout and touch-friendly buttons, though the overall design could be more streamlined for smaller screens.
The headline is descriptive and product-focused but lengthy and somewhat generic, lacking emotional appeal or benefit-driven language.
Exceptional social proof with 4,888 verified reviews, 4.7/5 star rating, 83% 5-star reviews, customer photos, and detailed verified purchase testimonials visible throughout the page.
The ad emphasizes makeup removal and ceramides/amino acids, but the page headline focuses on the product name and features without leading with makeup removal benefits.
Price is prominently displayed at $13.68 with clear size options (3, 8, 12, 16 fl oz) and per-ounce pricing shown for comparison.
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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