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Wild One

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All Wild One ads & funnels →Meta Ad Library

Days running

141 days

Funnel score

63/100

Page speed

14/100

The ad

Go ahead, show off your pup at the dog park in the Wild One Walk Kit. There's a reason they keep selling out! Every pup deserves to be stylish AND comfortable.

Cute Essentials for Cute Pups ❤️

Shop now

Angle: Status/Social Proof - exclusivity and popularityHook: FOMO (selling out) + aspirational lifestyleFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Cushioned Dog Harness - $48 (with optional Walk Kit bundles available)

Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid foundational elements (strong social proof, clear product, mobile-friendly design) but suffers from critical performance issues and message misalignment. The PageSpeed score of 14 is a major red flag that will tank conversions regardless of other optimizations. The ad promises a 'Walk Kit' with urgency ('keep selling out'), but the landing page defaults to selling the harness alone, requiring users to scroll to discover bundled options. The emotional, playful ad tone ('Cute Essentials for Cute Pups') contrasts with the more functional product page messaging. While customer reviews are excellent and trust signals are abundant, the page needs urgent speed optimization and clearer primary CTA hierarchy. The 'Make It A Walk Kit' section should be more prominent above the fold to match ad expectations.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: verified buyer badges, detailed reviews with photos, 'Best Seller' designation, product details section, care instructions, FAQ section, physical retail locations mentioned ('Shop Wild One IRL'), social media links. Brand appears established.
Mobile experience: Mobile layout is clean and responsive. Product image displays well, color swatches are accessible, size selector is clear. Stacked layout works for mobile. Navigation and cart icon visible.
Social proof: Strong social proof: 1,199 reviews with 4.5-star rating, 85% recommendation rate, detailed customer testimonials with photos, repeat purchase mentions ('third one i have ordered'). Excellent coverage throughout page.
Offer clarity: Product is clearly a dog harness at $48, but the 'Walk Kit' positioning in ad suggests bundled offer while landing page shows harness only. Kit options appear lower on page, creating disconnect.

Where it's weak

Page speed: PageSpeed score of 14 is critically poor. This severely impacts conversion rates, especially on mobile. Likely causes high bounce rates and abandoned carts. Major CRO blocker.
Message match: Ad emphasizes 'Walk Kit' and 'selling out' urgency, but landing page leads with single harness product. Ad promises 'stylish AND comfortable' - page delivers on comfort messaging but style/aesthetic appeal could be stronger in hero section.

Full breakdown

Call to action6/10

Primary CTA 'Add to Cart' is clear but appears only after scrolling past product details. Secondary CTAs for bundled items ('Make It A Walk Kit') are present but fragmented. No urgency messaging (e.g., 'Best Seller' badge exists but underutilized).

Page speed2/10

PageSpeed score of 14 is critically poor. This severely impacts conversion rates, especially on mobile. Likely causes high bounce rates and abandoned carts. Major CRO blocker.

Trust signals8/10

Strong trust signals: verified buyer badges, detailed reviews with photos, 'Best Seller' designation, product details section, care instructions, FAQ section, physical retail locations mentioned ('Shop Wild One IRL'), social media links. Brand appears established.

Mobile experience8/10

Mobile layout is clean and responsive. Product image displays well, color swatches are accessible, size selector is clear. Stacked layout works for mobile. Navigation and cart icon visible.

Headline6/10

Page headline 'Cushioned Dog Harness' is descriptive but generic. Ad headline 'Cute Essentials for Cute Pups' is more emotional/engaging than landing page messaging, creating slight mismatch.

Social proof8/10

Strong social proof: 1,199 reviews with 4.5-star rating, 85% recommendation rate, detailed customer testimonials with photos, repeat purchase mentions ('third one i have ordered'). Excellent coverage throughout page.

Message match5/10

Ad emphasizes 'Walk Kit' and 'selling out' urgency, but landing page leads with single harness product. Ad promises 'stylish AND comfortable' - page delivers on comfort messaging but style/aesthetic appeal could be stronger in hero section.

Offer clarity7/10

Product is clearly a dog harness at $48, but the 'Walk Kit' positioning in ad suggests bundled offer while landing page shows harness only. Kit options appear lower on page, creating disconnect.