Young Goose
Facebook · Instagram · Audience Network · Video
The ad
I can’t believe I am turning 39 later this year! And because of TTC, pregnancy, postpartum, breast-feeding etc - I have not been able to get any face treatments and facials so have been relying solely on my diet & young_goose_skincare. I stated using them in 2024 and have been a fan since. Why? Because they use the latest science to create skincare that actually does something. Three trillion PRP derived exosomes? That is unheard of!!! You can use the code AGGIE10 to grab anything on their website!
Shop nowThe funnel behind it
Offer: Code AGGIE10 for discount (mentioned in ad, not clearly on page)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Young Goose's landing page has fundamental CRO issues. The page speed (42/100) is critically poor and will cause abandonment. The discount offer from the ad (AGGIE10) isn't prominently featured on the page—instead, a generic concern-based popup appears, creating friction. The page lacks a compelling headline that reinforces the ad's scientific claims about exosomes and PRP. Social proof is absent entirely, missing an opportunity to validate the personal testimonial from the ad. The message match is weak; the ad emphasizes innovation and efficacy, but the landing page doesn't visually communicate these benefits. Trust elements are minimal—no reviews, certifications, or clinical backing visible. The mobile experience is acceptable but hampered by poor performance and unclear content hierarchy. The overall flow feels disconnected from the ad promise.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout appears functional with proper header navigation and readable text. Discount popup is mobile-friendly. However, large blank/gray areas suggest incomplete rendering or poor content hierarchy on mobile.
Where it's weak
- Page speed: PageSpeed score of 42 is poor. This significantly impacts user experience, conversion rates, and SEO. Page likely has slow load times, unoptimized images, or render-blocking resources.
- Social proof: Minimal social proof visible. No customer testimonials, reviews, ratings, or user-generated content shown in the captured sections. The ad mentions personal use but page doesn't amplify this with additional proof.
- Trust signals: Limited trust signals visible. No security badges, certifications, or guarantees shown. The discount popup asking about skin concerns feels generic. Missing brand story, ingredient transparency, or clinical evidence for the exosome claims.
- Headline: No clear headline visible on the landing page. The page shows 'YOUNG GOOSE' logo but lacks a compelling value proposition headline that connects to the ad's skincare benefits claim.
- Message match: Ad emphasizes scientific innovation (exosomes, PRP), skincare efficacy, and personal testimonial. Landing page doesn't visibly reinforce these claims or the specific product benefits mentioned in the ad.
Full breakdown
Multiple CTAs present (search, wishlist, cart icons in header; discount selection buttons). However, primary conversion path is unclear. The discount popup with concern-based buttons is a secondary CTA that may distract from main purchase flow.
PageSpeed score of 42 is poor. This significantly impacts user experience, conversion rates, and SEO. Page likely has slow load times, unoptimized images, or render-blocking resources.
Limited trust signals visible. No security badges, certifications, or guarantees shown. The discount popup asking about skin concerns feels generic. Missing brand story, ingredient transparency, or clinical evidence for the exosome claims.
Mobile layout appears functional with proper header navigation and readable text. Discount popup is mobile-friendly. However, large blank/gray areas suggest incomplete rendering or poor content hierarchy on mobile.
No clear headline visible on the landing page. The page shows 'YOUNG GOOSE' logo but lacks a compelling value proposition headline that connects to the ad's skincare benefits claim.
Minimal social proof visible. No customer testimonials, reviews, ratings, or user-generated content shown in the captured sections. The ad mentions personal use but page doesn't amplify this with additional proof.
Ad emphasizes scientific innovation (exosomes, PRP), skincare efficacy, and personal testimonial. Landing page doesn't visibly reinforce these claims or the specific product benefits mentioned in the ad.
Discount code AGGIE10 is mentioned in ad but not prominently displayed on landing page. The exclusive discount popup asks about skin concerns but doesn't clearly state the discount percentage or terms.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.