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Made In Cookware

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All Made In Cookware ads & funnels →Meta Ad Library

Days running

9 days

Funnel score

70/100

Page speed

48/100

The ad

The original clean cookware, cast iron has been used for 1000s of years. With Made In® Cast Iron, you get all the clean cooking tradition with first-of-its-kind chef-quality craftsmanship. No chemicals, no coatings. Just the all heat retention of cast iron with less weight, a more comfortable handle and organic pre-seasoning that makes it easy to use out of the box.

Clean Cookware, Cast To Last

Shop now

Angle: Heritage + Innovation: Combining time-tested cast iron tradition with modern improvements (lighter weight, better handle, organic seasoning)Hook: Heritage/Nostalgia with Modern BenefitFormat: Image Ad

View this ad in Meta Ad Library →

The funnel behind it

Offer: Pre-seasoned cast iron cookware with chef-quality craftsmanship, organic flaxseed oil seasoning, lighter weight, and comfortable handles. No chemicals, no coatings.

Visit landing page →

70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts the ad's promise of 'clean, chef-quality cast iron' into a product showcase with strong social proof and educational content. The page aligns well with ad messaging and builds trust through ratings, product details, and the 'Made In Difference' narrative. However, critical weaknesses emerge: (1) PageSpeed score of 48 is severely problematic—slow load times will kill conversions, especially on mobile; (2) CTA is generic and lacks urgency; (3) product grid with multiple filters may overwhelm rather than guide visitors toward purchase; (4) key ad claims like 'less weight' aren't prominently featured. The page succeeds in trust-building and message alignment but fails on performance and conversion optimization. Immediate priorities: optimize images/performance, strengthen CTA with urgency/specificity, and simplify navigation to reduce decision friction.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 'Made In' branding, 5.0 star ratings across products, 'NEW' badges suggest active product development, 'The Made In Difference' educational section, organic flaxseed oil pre-seasoning detail, and chef-focused narrative. Privacy policy link visible at bottom. Missing: company origin story, certifications, or warranty information in above-fold area.
Social proof: Solid social proof present: 5.0 star ratings with review counts (21, 21, 21, 2, 4) across multiple products. 'The Made In Difference' section with chef-focused narrative adds credibility. Missing: customer testimonials, media mentions, or influencer endorsements would strengthen further.
Message match: Strong alignment: ad emphasizes 'clean cooking tradition,' 'chef-quality craftsmanship,' 'no chemicals,' 'organic pre-seasoning,' and ease of use. Landing page delivers on all these claims with product showcase, 'Made In Difference' section, and pre-seasoning explanation. Minor gap: ad's 'less weight' claim not prominently featured on page.
Offer clarity: Clear product positioning: pre-seasoned cast iron with chef-quality craftsmanship. Pricing visible ($49-$299). Main differentiators stated (organic flaxseed oil seasoning, lighter weight, comfortable handle). Could be clearer on what makes it 'cleaner' than traditional cast iron.
Mobile experience: Responsive layout appears functional with stacked product cards, readable text, and accessible navigation. Filter buttons and sort dropdown present. However, dense product grid and multiple filter options may create friction on small screens. Touch targets appear adequate.
Headline: Strong emotional appeal ('Clean Cookware, Cast To Last') with alliteration. Addresses key concern (cleanliness) and durability. However, somewhat abstract—doesn't immediately convey the innovation or chef-quality angle from ad copy.

Where it's weak

Page speed: PageSpeed score of 48 is poor. Significant performance issues will impact conversion rates, especially on mobile. High-res product images and multiple product cards likely culprits. Slow load times increase bounce risk and reduce user engagement.

Full breakdown

Call to action6/10

Generic 'Shop now' CTA lacks urgency or specificity. No discount, limited-time offer, or product-specific CTA (e.g., 'Explore Cast Iron'). Button placement and prominence appear adequate but uninspiring. Multiple filter/sort options may distract from primary conversion goal.

Page speed4/10

PageSpeed score of 48 is poor. Significant performance issues will impact conversion rates, especially on mobile. High-res product images and multiple product cards likely culprits. Slow load times increase bounce risk and reduce user engagement.

Trust signals8/10

Strong trust signals: 'Made In' branding, 5.0 star ratings across products, 'NEW' badges suggest active product development, 'The Made In Difference' educational section, organic flaxseed oil pre-seasoning detail, and chef-focused narrative. Privacy policy link visible at bottom. Missing: company origin story, certifications, or warranty information in above-fold area.

Mobile experience7/10

Responsive layout appears functional with stacked product cards, readable text, and accessible navigation. Filter buttons and sort dropdown present. However, dense product grid and multiple filter options may create friction on small screens. Touch targets appear adequate.

Headline7/10

Strong emotional appeal ('Clean Cookware, Cast To Last') with alliteration. Addresses key concern (cleanliness) and durability. However, somewhat abstract—doesn't immediately convey the innovation or chef-quality angle from ad copy.

Social proof8/10

Solid social proof present: 5.0 star ratings with review counts (21, 21, 21, 2, 4) across multiple products. 'The Made In Difference' section with chef-focused narrative adds credibility. Missing: customer testimonials, media mentions, or influencer endorsements would strengthen further.

Message match8/10

Strong alignment: ad emphasizes 'clean cooking tradition,' 'chef-quality craftsmanship,' 'no chemicals,' 'organic pre-seasoning,' and ease of use. Landing page delivers on all these claims with product showcase, 'Made In Difference' section, and pre-seasoning explanation. Minor gap: ad's 'less weight' claim not prominently featured on page.

Offer clarity8/10

Clear product positioning: pre-seasoned cast iron with chef-quality craftsmanship. Pricing visible ($49-$299). Main differentiators stated (organic flaxseed oil seasoning, lighter weight, comfortable handle). Could be clearer on what makes it 'cleaner' than traditional cast iron.