Sheryl Davis
Facebook · Instagram · Audience Network · Video
The ad
Our Beauty Balm delivers sheer-to-light coverage with powerful skincare benefits. Hydrate, plump, and achieve a radiant glow—all in one effortless step. 💧✨
Buy 1 Get 1 Free ❤️
Shop nowThe funnel behind it
Offer: Buy 1 Skin Tint Get 1 FREE
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts through social proof and offer clarity, but is hampered by poor page speed (45/100). The BOGO offer is unmissable, and the 33K+ 5-star reviews with real customer testimonials create strong credibility. The page structure follows a logical flow: attention (reviews + headline) → education (3 benefits) → social proof (testimonials) → conversion (quiz + email capture + shop CTA). However, the slow load time is a critical weakness that likely causes abandonment before users see the compelling content. The message match between ad and landing page is good but not perfect—the ad emphasizes skincare benefits while the page emphasizes product superiority. Mobile experience is solid despite speed issues. The mysterious discount popup ("Congratulations! You've discovered a mysterious discount") is a clever retention tactic but may feel gimmicky to some users.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof: 33,748+ 5-star reviews prominently displayed at top. Three detailed customer testimonials with photos (Ash S., Ellie S., Shannon G.) showing real results. Over 1M sold mentioned. High credibility signals.
- Offer clarity: Buy 1 Get 1 Free is crystal clear and prominently displayed. The offer is repeated multiple times throughout the page (headline, section header, CTA button). No ambiguity.
- Call to action: Multiple CTAs present: 'Shop Now' button is clear and action-oriented. CTA appears in hero section and again lower on page. Good frequency without being aggressive. Color contrast adequate on mobile.
- Trust signals: Strong trust signals: 33K+ reviews, customer testimonials with photos, clear company info (KLNL LLC, Wyoming address), multiple payment methods displayed, privacy/terms links, contact info provided. Covebalm branding consistent throughout.
- Mobile experience: Mobile layout is clean and readable. Text hierarchy is clear. Images scale appropriately. Quiz CTA and email capture form are mobile-friendly. Slight spacing issues but overall good mobile experience.
- Headline: Main headline 'Makeup Fails Us: 3 Reasons Skin Tints Are the Glow-Up We Need' is compelling and problem-focused. Positions product as solution. However, doesn't directly mention the BOGO offer—that appears lower on page.
- Message match: Ad emphasizes skincare benefits (hydrate, plump, glow) and the BOGO offer. Landing page focuses on 3 reasons skin tints are superior (heals spots, all-in-one, shade matching). Good thematic alignment but page content is more educational than promotional of the specific offer.
Where it's weak
- Page speed: PageSpeed score of 45 is poor. This significantly impacts user experience, especially on mobile. Likely due to unoptimized images and heavy content. Major CRO concern—slow pages reduce conversions by 7% per second delay.
Full breakdown
Multiple CTAs present: 'Shop Now' button is clear and action-oriented. CTA appears in hero section and again lower on page. Good frequency without being aggressive. Color contrast adequate on mobile.
PageSpeed score of 45 is poor. This significantly impacts user experience, especially on mobile. Likely due to unoptimized images and heavy content. Major CRO concern—slow pages reduce conversions by 7% per second delay.
Strong trust signals: 33K+ reviews, customer testimonials with photos, clear company info (KLNL LLC, Wyoming address), multiple payment methods displayed, privacy/terms links, contact info provided. Covebalm branding consistent throughout.
Mobile layout is clean and readable. Text hierarchy is clear. Images scale appropriately. Quiz CTA and email capture form are mobile-friendly. Slight spacing issues but overall good mobile experience.
Main headline 'Makeup Fails Us: 3 Reasons Skin Tints Are the Glow-Up We Need' is compelling and problem-focused. Positions product as solution. However, doesn't directly mention the BOGO offer—that appears lower on page.
Exceptional social proof: 33,748+ 5-star reviews prominently displayed at top. Three detailed customer testimonials with photos (Ash S., Ellie S., Shannon G.) showing real results. Over 1M sold mentioned. High credibility signals.
Ad emphasizes skincare benefits (hydrate, plump, glow) and the BOGO offer. Landing page focuses on 3 reasons skin tints are superior (heals spots, all-in-one, shade matching). Good thematic alignment but page content is more educational than promotional of the specific offer.
Buy 1 Get 1 Free is crystal clear and prominently displayed. The offer is repeated multiple times throughout the page (headline, section header, CTA button). No ambiguity.
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