Funnelens

Legion

Facebook · Instagram · Audience Network · Video

Active
Days running
5 days
Funnel score
46/100
Page speed
17/100

The ad

Legion ad creative

Still thinking about trying Legion? You can now grab Legion favorites at your local Vitamin Shoppe—no shipping, no waiting. Plus, for a limited time, buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Find a Vitamin Shoppe near you: https://legionathletics.com/stores/vitamin-shoppe

Find a Store Near You 👉

Learn more
Angle: Convenience and accessibility through retail partnership with limited-time discount incentiveHook: Direct question addressing hesitationFormat: Video

The funnel behind it

Legion landing page

Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE - Sale Ends Sunday, July 26

46/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has critical issues that severely undermine its effectiveness. The primary strength is that it clearly communicates the BOGO 50% offer and matches the ad's message about finding stores. However, the page is fundamentally broken for its purpose: the store locator search returns "No locations found" for the entered zip code (10001), making it impossible for users to complete the intended action. The PageSpeed score of 17 is catastrophically poor, indicating severe performance issues that will cause abandonment. The primary CTA is labeled "Filters" rather than something action-oriented like "Find Stores" or "Search," creating confusion. Trust is undermined by the failed search result and lack of visible social proof or testimonials. The mobile experience appears functional but is hampered by the slow load time. Overall, this page fails at its core conversion objective due to technical failures and poor UX design.

What this funnel does right. Steal these.

  • Message match: The page aligns well with the ad's message about finding Legion products at Vitamin Shoppe with the BOGO offer, though the execution fails.
  • Offer clarity: The BOGO 50% off offer is prominently displayed with clear terms and an end date (Sunday, July 26).
  • Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' clearly states the offer and partner, matching the ad message.

Where it's weak

  • Page speed: PageSpeed score of 17 is critically poor, indicating the page will load extremely slowly and cause high abandonment rates.
  • Social proof: The page mentions 'Join over 2 million people' in the newsletter signup section, but lacks customer testimonials, reviews, or ratings for the products or offer.
  • Call to action: The primary CTA button says 'Filters' which is confusing and doesn't clearly communicate the action to find stores; a secondary 'Sign Up' CTA exists for the newsletter.
  • Trust signals: Trust is severely damaged by the failed store locator ('No locations found'), lack of customer reviews, and the presence of a generic 'Money-Back Guarantee' banner without details.
  • Mobile experience: The layout appears mobile-responsive with a hamburger menu and touch-friendly elements, but the slow load time severely impacts the mobile experience.

Full breakdown

Call to action3/10

The primary CTA button says 'Filters' which is confusing and doesn't clearly communicate the action to find stores; a secondary 'Sign Up' CTA exists for the newsletter.

Page speed1/10

PageSpeed score of 17 is critically poor, indicating the page will load extremely slowly and cause high abandonment rates.

Trust signals3/10

Trust is severely damaged by the failed store locator ('No locations found'), lack of customer reviews, and the presence of a generic 'Money-Back Guarantee' banner without details.

Mobile experience5/10

The layout appears mobile-responsive with a hamburger menu and touch-friendly elements, but the slow load time severely impacts the mobile experience.

Headline7/10

The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' clearly states the offer and partner, matching the ad message.

Social proof2/10

The page mentions 'Join over 2 million people' in the newsletter signup section, but lacks customer testimonials, reviews, or ratings for the products or offer.

Message match8/10

The page aligns well with the ad's message about finding Legion products at Vitamin Shoppe with the BOGO offer, though the execution fails.

Offer clarity8/10

The BOGO 50% off offer is prominently displayed with clear terms and an end date (Sunday, July 26).

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.