FARSÁLI
Facebook · Instagram · Audience Network · Carousel
The ad
$576 worth of actives — now in one jar. ✨ Brighten, smooth, hydrate — no layering required. Discover The Reset Cream today.
FARSÁLI
Shop nowThe funnel behind it
Offer: $31.20 (reduced from $39.00); Limited: Buy One, Get One FREE promotion offering 2x The Reset Renewal Fluid Cream 30ml for $39.00
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at social proof and trust-building through an extensive origin story, before-and-after imagery, and 1,251 verified reviews with 5-star ratings. The headline and offer are clear, and the BOGO promotion creates urgency with a countdown timer. However, the page suffers from poor mobile optimization (evidenced by the 38 PageSpeed score), which significantly impacts user experience. The CTA placement is strong but could be more prominent above the fold. The message match is good—the ad's promise of "actives in one jar" aligns with the product narrative—but the page's heavy reliance on storytelling may distract from immediate conversion for users seeking quick purchasing decisions.
What this funnel does right. Steal these.
- Social proof: The page features 1,251 5-star reviews, before-and-after photos showing visible results over 30 days, founder story with personal narrative, and user testimonials demonstrating real transformation.
- Trust signals: The page builds trust through detailed founder story, clinical results documentation, ingredient transparency, before-and-after imagery, high review count, and Afterpay payment option.
- Headline: The headline 'THE RESET RENEWAL FLUID CREAM' is clear and descriptive, with supporting subheadline 'BRIGHTEN + SMOOTH + FIRM' that directly communicates key benefits.
- Message match: The ad's promise of '$576 worth of actives in one jar' and 'brighten, smooth, hydrate' directly aligns with the page's headline benefits and product narrative about combining multiple actives.
- Offer clarity: The primary offer ($31.20, reduced from $39.00) is clearly displayed, and the BOGO promotion is prominently featured with a countdown timer and specific product details.
- Call to action: The primary 'ADD TO CART' button is black and prominent, but it appears below the fold; a secondary 'BUY NOW' CTA for the BOGO offer provides additional conversion opportunity.
Where it's weak
- Page speed: PageSpeed score of 38 is critically low, indicating significant performance issues that will negatively impact user experience and conversion rates.
- Mobile experience: PageSpeed score of 38 indicates severe mobile performance issues; the page likely has slow load times, layout shifts, and poor responsiveness on mobile devices.
Full breakdown
The primary 'ADD TO CART' button is black and prominent, but it appears below the fold; a secondary 'BUY NOW' CTA for the BOGO offer provides additional conversion opportunity.
PageSpeed score of 38 is critically low, indicating significant performance issues that will negatively impact user experience and conversion rates.
The page builds trust through detailed founder story, clinical results documentation, ingredient transparency, before-and-after imagery, high review count, and Afterpay payment option.
PageSpeed score of 38 indicates severe mobile performance issues; the page likely has slow load times, layout shifts, and poor responsiveness on mobile devices.
The headline 'THE RESET RENEWAL FLUID CREAM' is clear and descriptive, with supporting subheadline 'BRIGHTEN + SMOOTH + FIRM' that directly communicates key benefits.
The page features 1,251 5-star reviews, before-and-after photos showing visible results over 30 days, founder story with personal narrative, and user testimonials demonstrating real transformation.
The ad's promise of '$576 worth of actives in one jar' and 'brighten, smooth, hydrate' directly aligns with the page's headline benefits and product narrative about combining multiple actives.
The primary offer ($31.20, reduced from $39.00) is clearly displayed, and the BOGO promotion is prominently featured with a countdown timer and specific product details.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.