Brilliant Earth
Facebook · Instagram · Video
The ad
The perfect ring does exist -- and it's right here. Stop searching and shop now.
Shop Engagement Rings
Shop nowThe funnel behind it
Offer: Shop Engagement Rings
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action8/10
- Message match8/10
- Offer clarity8/10
- Trust signals7/10
- Mobile experience7/10
- Social proof7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
8/10Multiple clear CTAs throughout the page with consistent messaging ('Shop Now', 'Shop Engagement Rings') using contrasting button styling.
- Primary CTA 'Shop Engagement Rings' prominently placed above the fold in a gray button
- Secondary CTAs repeated throughout: 'Shop Now' appears multiple times in consistent button styling
- CTAs are action-oriented and specific to the product category
- Button color (gray) lacks strong contrast and urgency compared to typical high-converting CTA colors
- No sense of scarcity or urgency messaging on CTAs
Page speed
4/10PAGESPEED_SCORE of 41 converts to approximately 4/10, indicating significant performance issues that will hurt conversion rates.
- PAGESPEED_SCORE of 41 indicates poor loading performance
- Multiple high-resolution product images throughout page likely causing slow load times
- Extensive content sections and product grids may contribute to slow rendering
Trust signals
7/10Page establishes trust through customer reviews, 20-year company history, award-winning collections, and professional design, though lacks visible security badges or certifications.
- Customer testimonials with photos and 5-star ratings visible
- '20 Years of Diamond Leadership' section with credibility claim
- Professional, high-quality product photography and design
- No visible security badges, SSL certificates, or trust seals
- No mention of return policy, guarantees, or certifications (e.g., GIA, AGS) visible in screenshots
- Limited third-party validation or awards mentioned
Mobile experience
7/10Page appears mobile-responsive with stacked layout, readable text, and touch-friendly buttons, though some sections could be optimized for smaller screens.
- Vertical stacking of content appropriate for mobile viewing
- Large, readable typography throughout
- Touch-friendly button sizes for CTAs
- Product grid sections may require horizontal scrolling on smaller screens
- Some image-heavy sections could load slowly on mobile connections
- Cookie consent banner takes up significant screen real estate on mobile
Headline
6/10The headline 'Forever Yours' is emotionally evocative but vague and doesn't clearly communicate what the page offers or the specific value proposition.
- Emotionally resonant language that appeals to engagement ring buyers
- Positioned prominently above the fold with large, elegant typography
- Doesn't mention 'engagement rings' or any product specificity
- Doesn't differentiate from competitors or highlight unique selling points
- Generic phrase that could apply to many jewelry brands
Social proof
7/10Page includes customer reviews with 5-star ratings and testimonials, plus mentions of '20 Years of Diamond Leadership' and award-winning collections.
- Customer reviews section with 5-star ratings from named customers (Alexandra, Mike) with photos of rings on hands
- Testimonial text: 'This is absolutely the ring of my dreams and is very comfortable. I receive compliments on it regularly!'
- '20 Years of Diamond Leadership' section claiming innovation and boundary-pushing
- Only 2 visible customer reviews shown; limited quantity of social proof
- No mention of total number of reviews or aggregate rating
- No visible trust badges, certifications, or third-party validation
Message match
8/10Ad promises 'the perfect ring' and directs to shop engagement rings; page delivers exactly that with extensive engagement ring selection and customization options.
- Ad headline 'Shop Engagement Rings' matches page primary navigation and content
- Ad CTA 'Shop now' aligns with multiple page CTAs
- Ad primary text 'Stop searching and shop now' matches page's extensive shopping options
Offer clarity
8/10The page clearly presents engagement rings with multiple categories, styles, and price points visible (€1,400.00, €1,300.00), making the offer transparent.
- Specific product categories shown: 'Popular Engagement Rings', 'Shop Diamonds by Shape', 'Shop Engagement Rings By Style'
- Pricing displayed on featured products (€1,400.00 and €1,300.00)
- Multiple entry points to shop: 'Shop Engagement Rings', 'Shop Now', 'Shop Diamonds by Shape'
- No mention of customization options or 'Design Your Own' prominence until lower on page
- No clear indication of what makes these rings special or unique value proposition
More ads from Brilliant Earth
View all →
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.