Rare Beauty
Facebook · Instagram · Messenger · Video
The ad
At Rare Beauty, we’re always rethinking design to make beauty more accessible. Traditional perfume bottles can be challenging for those with dexterity limitations. We partnered with Casa Colina Research Institute, certified hand therapists, and packaging engineers to create a luxe, ergonomic design for effortless, comfortable spraying. In a study of 56 individuals with upper extremity impairments: - 96% said the oversized pump is easier to press - 95% said the bottle shape gives a more secure grip - 90% said the pump design makes spraying easier Shop Rare Eau de Parfum only @sephora, @sephoracanada, Sephora @kohls, and rarebeauty.com
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a sign-in/account creation page that doesn't directly match the ad's focus on an accessible perfume product. The page does well with clear form fields, a prominent CTA button, and trust signals (terms/privacy links). However, it performs poorly on message match since users arriving from an ad about a specific product are instead presented with a login barrier, and there's no product information, social proof, or offer clarity related to the advertised Rare Eau de Parfum. The page also lacks mobile optimization indicators and has a poor PageSpeed score of 49.
What this funnel does right. Steal these.
- Call to action: The 'Sign In' button is prominent, high-contrast black, and clearly actionable with good visual hierarchy.
- Trust signals: Trust is established through visible links to Terms of Use and Privacy Policy, plus the recognizable Sephora branding and 'Keep me signed in' checkbox.
- Mobile experience: The form fields and buttons appear responsive and appropriately sized for mobile interaction, though the page layout suggests mobile optimization.
- Offer clarity: The free standard shipping offer is clearly stated in the subheading, though it's generic and not specific to the advertised product.
Where it's weak
- Social proof: No social proof, testimonials, reviews, or user statistics are visible on this sign-in page.
- Page speed: PageSpeed score of 49 indicates poor performance, likely causing slow load times and user friction.
- Message match: Severe mismatch: users clicking an ad about an ergonomic perfume product land on a generic login page with no product information or accessibility messaging.
- Headline: The headline 'Sign In' is generic and provides no context about the advertised Rare Beauty product or its accessibility benefits.
Full breakdown
The 'Sign In' button is prominent, high-contrast black, and clearly actionable with good visual hierarchy.
PageSpeed score of 49 indicates poor performance, likely causing slow load times and user friction.
Trust is established through visible links to Terms of Use and Privacy Policy, plus the recognizable Sephora branding and 'Keep me signed in' checkbox.
The form fields and buttons appear responsive and appropriately sized for mobile interaction, though the page layout suggests mobile optimization.
The headline 'Sign In' is generic and provides no context about the advertised Rare Beauty product or its accessibility benefits.
No social proof, testimonials, reviews, or user statistics are visible on this sign-in page.
Severe mismatch: users clicking an ad about an ergonomic perfume product land on a generic login page with no product information or accessibility messaging.
The free standard shipping offer is clearly stated in the subheading, though it's generic and not specific to the advertised product.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.