Funnelens

Nomatic

Facebook · Instagram · Audience Network · Video

Active
Days running
428 days
Funnel score
11/100
Page speed
27/100

The ad

Nomatic ad creative

🧟‍♂️ At Nomatic, we know the key to survival is durability—and zombies agree! 🧠 The Nomatic Travel Pack is so tough, it’s practically zombie-proof! 🛡️ With compartments so secure, not even the undead could dig through your gear! 🔒 And organization so sharp, you’ll feel like you’re one step ahead of the apocalypse. 🧳💥 Whether you’re dodging zombies or just trying to survive a long layover, the Nomatic Travel Pack is your ultimate survival kit. Ready to raise your travel game? 🔥 Grab the Nomatic Travel Pack and get packing like a hell-raiser!

Nomatic Travel Pack = Zombie-Proof ✅

Shop now
Angle: Durability and reliability through humorous zombie apocalypse metaphorHook: Playful comparison/metaphor with pop culture referenceFormat: Video

The funnel behind it

Nomatic landing page

Offer: <UNKNOWN>

11/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page is severely compromised by poor rendering and extremely slow load times (PageSpeed 27/100). The visible content shows only the Nomatic logo at the top and what appears to be product imagery (a travel pack and shoes), but the page fails to display critical conversion elements—no clear headline, offer details, or call-to-action buttons are visible in these screenshots. The mobile layout appears to be a vertical stack of images with minimal text, which suggests either incomplete rendering or a design that relies heavily on visual storytelling without supporting copy. The zombie-themed ad messaging has no visible connection to what's shown on the page, creating severe message mismatch. Trust is undermined by the broken appearance and lack of visible credibility markers.

Where it's weak

  • Social proof0/10
  • Call to action1/10
  • Trust signals1/10
  • Headline1/10
  • Message match1/10
  • Offer clarity1/10
  • Mobile experience2/10
  • Page speed3/10

Full breakdown

Call to action

1/10

No call-to-action button or clickable element is visible anywhere in the four screenshots.

What hurts
  • No 'Shop now' button or similar CTA visible
  • No secondary CTAs or engagement prompts
  • No clear path to conversion

Page speed

3/10

PageSpeed score of 27/100 converts to approximately 2.7/10, indicating severe performance issues that likely caused the rendering failures visible in these screenshots.

What hurts
  • Extremely slow load time (27/100 PageSpeed)
  • Likely caused incomplete rendering of page content
  • Poor performance will drive high bounce rates

Trust signals

1/10

The broken, incomplete page appearance with missing content and no visible credibility markers severely undermines trust.

What works
  • Nomatic is a recognizable brand name visible at top
What hurts
  • Page appears broken or incomplete, suggesting technical issues
  • No visible company information, contact details, or about section
  • No security badges, guarantees, or trust signals

Mobile experience

2/10

The page appears to be a vertical mobile layout, but critical content is either missing or not rendering, making it non-functional.

What works
  • Vertical layout suggests mobile-first design intent
What hurts
  • Page content fails to render properly on mobile
  • Images appear to be the only visible elements; text is missing or illegible
  • No readable navigation or functional interface elements

Headline

1/10

Only the brand name 'NOMATIC' is visible at the top; no actual page headline describing the product or offer is shown.

What hurts
  • Brand name alone provides no value proposition or benefit statement
  • No headline visible that connects to the zombie-proof ad messaging
  • Missing any compelling reason to stay on the page

Social proof

0/10

No reviews, ratings, testimonials, customer counts, or trust badges are visible across the entire page.

What hurts
  • No star ratings or review counts
  • No customer testimonials or case studies
  • No trust badges, certifications, or social proof elements

Message match

1/10

The ad emphasizes zombie-proof durability and survival, but the page shows only product images with no visible messaging connecting to this theme.

What hurts
  • Zombie-themed ad copy has no visible counterpart on the page
  • No messaging about durability, security, or survival features
  • Disconnect between playful ad tone and what appears to be a minimal product showcase

Offer clarity

1/10

No offer, pricing, discount, or product details are legible in any of the four image slices.

What hurts
  • No visible pricing or offer terms
  • No product specifications or features listed
  • No clear statement of what the visitor is being asked to buy

More ads from Nomatic

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Your own page

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The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.