immi
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The ad
“Why would you ever eat regular ramen again?” 💪 28g protein ❤️ 17g net carbs 🥦 12g fiber 🌱 Plant-based ✨ Perfect for low-carb or keto lifestyles ✔️ Satisfaction guaranteed
Finally! A Healthy Ramen That Tastes Awesome
Shop nowThe funnel behind it
Offer: Up To 53% Off + 3 Free Gifts
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building desire through compelling copy, strong visual hierarchy, and extensive social proof (8mm+ bowls sold, 4.6 rating, 8,000+ reviews, media mentions). The yellow/black color scheme is bold and attention-grabbing. However, the page is severely hampered by a critically slow PageSpeed score of 27, which will cause significant bounce rates and poor mobile experience. The offer clarity is strong with specific nutritional callouts (28g protein, 12g fiber, 17g net carbs), and the "What We Fixed" section effectively addresses objections. The main weaknesses are technical performance and the somewhat generic "Shop Bundles" CTA that could be more action-oriented.
What this funnel does right. Steal these.
- Social proof: Extensive social proof including 8mm+ bowls sold, 4.6 avg rating across 8,000 reviews, 7x sold out, 8,000 grocery doors stocking product, plus media logos (Food & Wine, Today, Shape, Mother, etc.).
- Offer clarity: Specific nutritional benefits prominently displayed (28g protein, 12g fiber, 17g net carbs, 350 calories) with clear comparison to traditional brands and detailed 'What We Fixed' section.
- Trust signals: Strong trust signals including 30-day happiness guarantee, media mentions, chef-crafted positioning, 100% non-GMO/no MSG claims, and extensive third-party validation through reviews and retail presence.
- Headline: Primary headline 'RAMEN WITH BENEFITS' is bold and benefit-driven, though the secondary headline 'THE TASTIEST WAY TO LOSE WEIGHT' is more compelling and appears lower on the page.
- Message match: Strong alignment between ad messaging (healthy ramen, 28g protein, 17g net carbs, plant-based) and page content which emphasizes these exact benefits throughout.
- Call to action: Primary CTA 'SELECT THIS BUNDLE' is clear but somewhat generic; earlier 'Shop Bundles' CTA could be more action-oriented and benefit-focused.
Where it's weak
- Page speed: PageSpeed score of 27 is critically poor and will cause significant user friction, bounce rates, and abandonment on both mobile and desktop.
- Mobile experience: Layout appears mobile-responsive with stacked sections, but the critically slow PageSpeed score of 27 severely impacts mobile usability and load times.
Full breakdown
Primary CTA 'SELECT THIS BUNDLE' is clear but somewhat generic; earlier 'Shop Bundles' CTA could be more action-oriented and benefit-focused.
PageSpeed score of 27 is critically poor and will cause significant user friction, bounce rates, and abandonment on both mobile and desktop.
Strong trust signals including 30-day happiness guarantee, media mentions, chef-crafted positioning, 100% non-GMO/no MSG claims, and extensive third-party validation through reviews and retail presence.
Layout appears mobile-responsive with stacked sections, but the critically slow PageSpeed score of 27 severely impacts mobile usability and load times.
Primary headline 'RAMEN WITH BENEFITS' is bold and benefit-driven, though the secondary headline 'THE TASTIEST WAY TO LOSE WEIGHT' is more compelling and appears lower on the page.
Extensive social proof including 8mm+ bowls sold, 4.6 avg rating across 8,000 reviews, 7x sold out, 8,000 grocery doors stocking product, plus media logos (Food & Wine, Today, Shape, Mother, etc.).
Strong alignment between ad messaging (healthy ramen, 28g protein, 17g net carbs, plant-based) and page content which emphasizes these exact benefits throughout.
Specific nutritional benefits prominently displayed (28g protein, 12g fiber, 17g net carbs, 350 calories) with clear comparison to traditional brands and detailed 'What We Fixed' section.
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