Legion
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The ad
🚨 Look for Pulse at The Vitamin Shoppe! Our naturally sweetened and flavored pre-workout is now available at your local Vitamin Shoppe. Plus, for a limited time, buy one Legion supplement in-store and get a second one 50% off—no promo code needed. Find a Vitamin Shoppe near you: https://legionathletics.com/stores/vitamin-shoppe
Legion
Learn moreThe funnel behind it
Offer: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE. Sale Ends Sunday, July 26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant issues that undermine its effectiveness. The primary strength is clear offer communication (BOGO 50% off) and strong brand trust through the Legion Athletics partnership with The Vitamin Shoppe. However, the page suffers from critical weaknesses: the primary CTA is "Filters" rather than a conversion-focused action, the page speed is dangerously slow (14 PageSpeed score), the store locator returns "No locations found" making the core offer inaccessible, and the mobile experience appears cluttered with a zip code search that doesn't function. The message match between the ad (promoting Pulse pre-workout availability) and the page (generic store locator) is weak, and there's no clear path to purchase or redemption. The newsletter signup at the bottom provides some social proof (2M+ subscribers) but comes too late in the funnel.
What this funnel does right. Steal these.
- Offer clarity: The BOGO 50% off offer is prominently displayed with clear terms and end date (Sunday, July 26), though the actual redemption mechanism is unclear.
- Trust signals: Legion Athletics is an established brand and The Vitamin Shoppe is a recognized retailer, providing credibility; however, the broken store locator and slow performance undermine trust.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear and benefit-driven, though it could emphasize the Pulse product mentioned in the ad.
Where it's weak
- Page speed: PageSpeed score of 14 is critically poor; the page will load extremely slowly, causing high bounce rates and poor user experience.
- Call to action: The primary CTA is 'Filters' which is a navigation element, not a conversion action; the actual call-to-action for the offer is missing or unclear.
- Message match: The ad promotes Pulse pre-workout availability at Vitamin Shoppe locations, but the landing page is a generic store locator that doesn't highlight Pulse or provide product-specific information.
- Mobile experience: The mobile layout shows a zip code search field and map interface, but the non-functional store locator ('No locations found') severely impacts usability on mobile devices.
Full breakdown
The primary CTA is 'Filters' which is a navigation element, not a conversion action; the actual call-to-action for the offer is missing or unclear.
PageSpeed score of 14 is critically poor; the page will load extremely slowly, causing high bounce rates and poor user experience.
Legion Athletics is an established brand and The Vitamin Shoppe is a recognized retailer, providing credibility; however, the broken store locator and slow performance undermine trust.
The mobile layout shows a zip code search field and map interface, but the non-functional store locator ('No locations found') severely impacts usability on mobile devices.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' is clear and benefit-driven, though it could emphasize the Pulse product mentioned in the ad.
The page mentions 'Join over 2 million people' in the newsletter section and displays the Legion brand partnership with The Vitamin Shoppe, but lacks customer reviews, testimonials, or ratings.
The ad promotes Pulse pre-workout availability at Vitamin Shoppe locations, but the landing page is a generic store locator that doesn't highlight Pulse or provide product-specific information.
The BOGO 50% off offer is prominently displayed with clear terms and end date (Sunday, July 26), though the actual redemption mechanism is unclear.
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