Our Place
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The ad
It’s here: Meet the all-new Essentials Collection, inspired by traditional cookware sets — but made better. ✅Non-toxic, high-performance Thermakind® nonstick coating ✅Ultra-organized storage design ✅All-new aesthetic from the brand loved by 1M+ home cooks 🚚Free shipping & returns, 100 day trial
NEW! The Essentials Collection
Shop nowThe funnel behind it
Offer: Non-toxic, ultra-organized cookware sets for high-performance cooking.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well at showcasing the product visually with high-quality imagery and offering clear value propositions (non-toxic, ultra-organized, high-performance). The 100-Day Money Back Guarantee and multiple product options provide good trust signals. However, the page suffers from a weak headline that doesn't emphasize the "NEW" angle from the ad, poor mobile optimization (text and layout appear cramped), and a slow PageSpeed score of 53 that will hurt conversion rates. The CTA placement is adequate but not prominent enough, and while social proof exists (1M+ home cooks mentioned in ad), it's not visibly emphasized on the page itself. The offer clarity is good with clear pricing and savings displayed, but the overall experience feels cluttered and slow.
What this funnel does right. Steal these.
- Offer clarity: Pricing, savings amounts, and product specifications are clearly displayed with multiple product options and color variants visible.
- Trust signals: The 100-Day Money Back Guarantee, free shipping/returns messaging, and brand credibility (Our Place) provide solid trust signals.
Where it's weak
- Page speed: PageSpeed score of 53 indicates slow loading performance that will negatively impact user experience and conversion rates.
- Mobile experience: The layout appears cramped on mobile with small text, navigation elements, and product cards that don't optimize well for smaller screens.
- Social proof: The 100-Day Money Back Guarantee provides trust, but the '1M+ home cooks' social proof mentioned in the ad is not visible on the page itself.
Full breakdown
Multiple 'Shop now' CTAs are present but lack visual prominence and urgency compared to the ad's energy.
PageSpeed score of 53 indicates slow loading performance that will negatively impact user experience and conversion rates.
The 100-Day Money Back Guarantee, free shipping/returns messaging, and brand credibility (Our Place) provide solid trust signals.
The layout appears cramped on mobile with small text, navigation elements, and product cards that don't optimize well for smaller screens.
The headline 'Essentials Cookware' is generic and doesn't capture the 'NEW' positioning emphasized in the ad copy.
The 100-Day Money Back Guarantee provides trust, but the '1M+ home cooks' social proof mentioned in the ad is not visible on the page itself.
The page emphasizes non-toxic and ultra-organized cookware but doesn't highlight the 'all-new' or 'inspired by traditional' narrative from the ad.
Pricing, savings amounts, and product specifications are clearly displayed with multiple product options and color variants visible.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.