Rare Beauty
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The ad
BLACK HAIRED GIRLS THIS ONE IS FOR US!!!!! @joyceygrossey = 👑 @rarebeauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel in the shade Soft Black 👀 now available at @sephoracanada ❤️ #rarebeauty #selenagomez #makeup
Shop nowThe funnel behind it
Offer: -30% sur une sélection de parfums non soldés
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page has strong visual design and clear promotional messaging with prominent discount callouts (-30%, -40%, -50%), but suffers from significant misalignment with the ad's specific product focus (Rare Beauty Brow Harmony eyebrow gel). The page is a general beauty sale landing rather than a product-specific page, making the user journey confusing. While it excels in mobile responsiveness, visual hierarchy, and trust signals (Sephora branding, customer reviews, service guarantees), the poor PageSpeed score (52) and lack of direct product visibility create friction. The CTA buttons are clear but generic, and social proof is present but not tied to the advertised product.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: Sephora's established brand, customer reviews with star ratings, service guarantees (14-day returns, secure payment, free shipping over €60), and professional design.
- Mobile experience: Excellent mobile optimization with responsive layout, clear navigation, readable text, and touch-friendly buttons throughout the page.
- Social proof: Strong social proof throughout: star ratings (2230+ reviews on lip liner, 2240+ on gloss, 1752+ on serum), 'Best seller' badges, 'Hot on social' section, and Sephora's established brand authority.
- Call to action: Multiple clear 'Découvrir' buttons are prominent and action-oriented, though they're generic and don't specifically reference the advertised eyebrow gel product.
- Offer clarity: The page clearly communicates a -30% discount on perfumes, but this doesn't match the eyebrow gel product advertised, creating confusion about the actual offer.
Where it's weak
- Message match: Critical mismatch: the ad promotes a specific Rare Beauty eyebrow gel product, but the landing page is a generic perfume sale promotion with no visible eyebrow gel or Rare Beauty products.
- Page speed: PageSpeed score of 52 indicates moderate performance issues that could impact user experience and conversion rates on mobile devices.
Full breakdown
Multiple clear 'Découvrir' buttons are prominent and action-oriented, though they're generic and don't specifically reference the advertised eyebrow gel product.
PageSpeed score of 52 indicates moderate performance issues that could impact user experience and conversion rates on mobile devices.
Strong trust signals: Sephora's established brand, customer reviews with star ratings, service guarantees (14-day returns, secure payment, free shipping over €60), and professional design.
Excellent mobile optimization with responsive layout, clear navigation, readable text, and touch-friendly buttons throughout the page.
The headline 'Exclusivité web : -30% sur une sélection de parfums non soldés !' is clear but completely misaligned with the Rare Beauty eyebrow gel product from the ad.
Strong social proof throughout: star ratings (2230+ reviews on lip liner, 2240+ on gloss, 1752+ on serum), 'Best seller' badges, 'Hot on social' section, and Sephora's established brand authority.
Critical mismatch: the ad promotes a specific Rare Beauty eyebrow gel product, but the landing page is a generic perfume sale promotion with no visible eyebrow gel or Rare Beauty products.
The page clearly communicates a -30% discount on perfumes, but this doesn't match the eyebrow gel product advertised, creating confusion about the actual offer.
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