Rare Beauty
Facebook · Instagram · Messenger · Video
The ad
the perfect pink pop to all my pink fits! @rarebeauty @sephora #rarebeautypartner
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the ad. The ad promotes a specific Rare Beauty lip product with a lifestyle appeal ("perfect pink pop to all my pink fits"), but users land on a generic sign-in page with no product visibility, imagery, or offer details. The page does offer a shipping incentive, but it's buried in account creation messaging rather than product-focused. The extremely low PageSpeed score (25) is a critical issue that will cause abandonment. The page lacks any product-specific messaging, social proof, or visual context that would match the influencer-style ad copy.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-responsive with stacked form fields and readable text, though the overall experience is still poor due to lack of product content.
Where it's weak
- Social proof: No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
- Message match: The ad promotes a specific pink lip product with lifestyle appeal, but the landing page is a generic authentication screen with zero product context.
- Headline: The 'Sign In' headline is generic and provides no context about the Rare Beauty product advertised.
- Page speed: PageSpeed score of 25 indicates severe performance issues that will cause user frustration and abandonment.
- Offer clarity: The free shipping offer is mentioned but requires account creation, and there's no clarity on the actual product being promoted.
- Call to action: The 'Sign In' button is clear and prominent, but it's a friction point rather than a conversion driver for product purchase.
Full breakdown
The 'Sign In' button is clear and prominent, but it's a friction point rather than a conversion driver for product purchase.
PageSpeed score of 25 indicates severe performance issues that will cause user frustration and abandonment.
Sephora branding and links to Terms of Use and Privacy Policy provide some trust signals, but the forced sign-in creates friction.
The layout appears mobile-responsive with stacked form fields and readable text, though the overall experience is still poor due to lack of product content.
The 'Sign In' headline is generic and provides no context about the Rare Beauty product advertised.
No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
The ad promotes a specific pink lip product with lifestyle appeal, but the landing page is a generic authentication screen with zero product context.
The free shipping offer is mentioned but requires account creation, and there's no clarity on the actual product being promoted.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.